Who owns Pulze?
Pulze is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Imperial Brands PLC Annual Report and Accounts 2025. Last checked .
Key facts
- Current owner
- Imperial Brands PLC reported
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇬🇧 United Kingdom
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- LSE: IMB
- Trademark registrant
- Imperial Tobacco Limited (USPTO)
- Last verified
- · 2 sources
About Pulze
Pulze is Imperial's heated tobacco device, used with Imperial's own iD tobacco heated-sticks. Imperial's FY2025 annual report describes launching the third-generation Pulze 3.0 device into Italy and Greece over the summer of 2025 with early signs of strong consumer acceptance, and into Central & Eastern European cluster markets for use with both iD tobacco sticks and iSenzia, a separate flavoured non-tobacco stick. Pulze sits alongside blu vapour and Skruf/Zone nicotine pouches as one of Imperial's three next-generation-product categories.
Trademark record for Pulze
The USPTO record for the Pulze mark lists Imperial Tobacco Limited as the owner of record (serial number 98945331). That name matches the owner named above.[2]
Ownership timeline of Pulze
- Current owner Imperial Brands [1] reported
Where Pulze sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
See the full Imperial Brands brand portfolio (21) →
Other brands owned by Imperial Brands
Imperial Brands controls 21 brands on Brandtree, 20 of them in tobacco & nicotine.
Also in tobacco & nicotine
- Backwoods (1979)
- blu (2009)
- Champion
- Crowns (2011)
- Davidoff
- Ducados
- Dutch Masters (1911)
- Fortuna
- Gauloises
- JPS
- Kool (1933)
- Lambert & Butler
- Paramount
- Parker & Simpson
- Riverstone
- Skruf (2003)
- West
- Winston (United States) (1954)
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4; Imperial Brands has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| Feiliu | RLX Technology | 🇨🇳 China |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: Imperial Brands
Imperial Brands is a publicly listed company headquartered in Bristol, United Kingdom, founded in 1901. Brandtree records 21 brands under its control, and it is listed as LSE: IMB.
Imperial Brands is a British tobacco and next-generation-products group formed in 1901 as the Imperial Tobacco Company through the merger of thirteen British cigarette and tobacco manufacturers responding to American Tobacco Company's entry into the UK market. It describes itself in its FY2025 annual report as "a stronger challenger business" built on a deliberately focused portfolio of combustible, heated tobacco, vapour and modern oral nicotine brands sold across five priority combustible markets — the USA, Germany, the UK, Spain and Australia — plus growth clusters in Africa, the Middle East, Turkey and Central & Eastern Europe. Its FY2025 revenue-generating combustible categories are cigarettes, fine cut tobacco and mass market cigars; premium cigars were exited in 2020.
Imperial Brands: full profile, brands and acquisition history →
🇬🇧 Pulze and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country; Pulze is not one of them.
- Auld Kendal — Gawith Hoggarth 🇬🇧
- Dunhill — British American Tobacco 🇬🇧
- Nordic Spirit — Japan Tobacco 🇯🇵
- A.1. — Kraft Heinz 🇺🇸
- ASOS Design — ASOS 🇬🇧
- AVA — Pets at Home 🇬🇧
Frequently asked questions
Who is the parent company of Pulze?
The parent company of Pulze is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Pulze British?
Yes. Pulze originated in the United Kingdom and its owner, Imperial Brands, is also headquartered in the United Kingdom.
Is Pulze still owned by Imperial Brands?
Yes. As of 27 September 2026, Pulze is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
- [2] USPTO: PULZE, serial 98945331 (live application, notice of allowance issued) — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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