Smoore: brands it owns and its ownership tree
Smoore (HKEX: 6969) is a publicly listed company headquartered in Kowloon, Hong Kong that owns 2 consumer brands.[1]
Smoore International Holdings is a Cayman Islands holding company, listed in Hong Kong on 10 July 2020, whose operating subsidiary is Shenzhen Smoore Technology. It describes its business in two parts: research, design and manufacture of vaping, heat-not-burn and other atomisation products for tobacco companies and independent vaping brands, and a self-branded business. For 2025 it reported revenue of about RMB 14,256 million, of which the corporate-client business was about RMB 11,344 million and the self-branded business about RMB 2,912 million. It also sells a beauty atomisation device under the brand MOYAL, which is outside this site's tobacco categories.
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Company facts
- Legal name
- Smoore International Holdings Limited (also 思摩爾國際控股有限公司)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇭🇰 Kowloon, Hong Kong
- Tickers
- HKEX: 6969
- Last verified
- · 1 sources
Smoore in numbers
- Smoore owns 2 consumer brands tracked here across 1 top-level categories; the largest is tobacco & nicotine with 2 brands.[1]
- 2 of its brands originated outside Hong Kong.
Everything Smoore owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Smoore own?
Smoore owns 2 consumer brands tracked here, including FEELM and VAPORESSO.
Is Smoore a Hong Kong company?
Yes. Smoore is headquartered in Kowloon, Hong Kong.
Who owns Smoore?
Smoore is a publicly listed company owned by its shareholders; it trades as 6969 on the HKEX.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Smoore International Holdings Limited - Announcement of the annual results for the year ended 31 December 2025 — Smoore International Holdings Limited, Stock exchange filing, published 17 March 2026; retrieved 2 October 2026.
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