Who owns FEELM?
FEELM is owned by Smoore (Hong Kong, HKEX: 6969).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Smoore International Holdings Limited - Announcement of the annual results for the year ended 31 December 2025, 17 March 2026. Last checked .
Key facts
- Current owner
- Smoore International Holdings Limited reported
- Owner HQ
- 🇭🇰 Hong Kong, Kowloon
- Origin
- 🇨🇳 China, Shenzhen
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- HKEX: 6969
- Last verified
- · 1 sources
About FEELM
FEELM is what Smoore calls its flagship technology brand: atomisation technology that it designs and makes for other companies rather than selling to consumers under its own name. In 2025 the group says FEELM brought out multi-category product solutions and helped several customers launch compliant products. Those customers are the tobacco companies and independent vaping brands that make up Smoore's corporate-client business, the larger part of its revenue.
Ownership timeline of FEELM
Where FEELM sits in Smoore
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Smoore ownership tree →
See the full Smoore brand portfolio (2) →
Other brands owned by Smoore
Smoore controls 2 brands on Brandtree, 2 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4; Smoore has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| Feiliu | RLX Technology | 🇨🇳 China |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: Smoore
Smoore is a publicly listed company headquartered in Kowloon, Hong Kong. Brandtree records 2 brands under its control, and it is listed as HKEX: 6969.
Smoore International Holdings is a Cayman Islands holding company, listed in Hong Kong on 10 July 2020, whose operating subsidiary is Shenzhen Smoore Technology. It describes its business in two parts: research, design and manufacture of vaping, heat-not-burn and other atomisation products for tobacco companies and independent vaping brands, and a self-branded business. For 2025 it reported revenue of about RMB 14,256 million, of which the corporate-client business was about RMB 11,344 million and the self-branded business about RMB 2,912 million. It also sells a beauty atomisation device under the brand MOYAL, which is outside this site's tobacco categories.
🇨🇳 FEELM and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country, FEELM among them.
Frequently asked questions
Who is the parent company of FEELM?
The parent company of FEELM is Smoore, a publicly listed company headquartered in Hong Kong.
Is FEELM Chinese or Hong Kong?
FEELM originated in China, but it is owned today by Smoore, which is headquartered in Hong Kong. So FEELM is a Chinese-origin brand under Hong Kong ownership.
Is FEELM still owned by Smoore?
Yes. As of 2 October 2026, FEELM is still owned by Smoore. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Smoore International Holdings Limited - Announcement of the annual results for the year ended 31 December 2025 — Smoore International Holdings Limited, Stock exchange filing, published 17 March 2026; retrieved 2 October 2026.
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