Charlie's Holdings: brands it owns and its ownership tree
Charlie's Holdings (OTC Markets: CHUC) is a publicly listed company headquartered in Costa Mesa, United States that owns 4 consumer brands.[1][2]
Charlie's Holdings is a Nevada corporation, originally incorporated in 2001, headquartered in Costa Mesa, California and quoted on OTC Markets as CHUC. Its FY2025 Form 10-K describes e-liquids, disposable vaping devices and nicotine-salt products sold under brands the company owns, plus a newer line of zero-nicotine devices built on a patented alkaloid called Metatine. The filing also lists Don Polly LLC as a discontinued operation, so it is not counted among the live brands.
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brands owned
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categories
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acquisitions recorded
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divestitures recorded
Company facts
- Legal name
- Charlie's Holdings, Inc.
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇺🇸 Costa Mesa, United States
- Tickers
- OTC Markets: CHUC
- Revenue
- $20.9 million (2025)[2]
- SEC CIK
- 0001134765
- Last verified
- · 2 sources
Charlie's Holdings in numbers
- Charlie's Holdings owns 4 consumer brands tracked here across 1 top-level categories; the largest is tobacco & nicotine with 4 brands.[1]
Charlie's Holdings financial history
Headline figures from Charlie's Holdings's annual reports filed with the US Securities and Exchange Commission, in USD as reported, fiscal years ending 2020–2025.
| Fiscal year ended | Revenue | Operating income | Operating margin | Net income | Total assets | Long-term debt | Filing |
|---|---|---|---|---|---|---|---|
| — | $-2,165,000 | — | $4.5m | $11.6m | — | 10-K | |
| — | $-3,304,000 | — | $-4,159,000 | $3.94m | $2.16m | 10-K | |
| $16.3m | $-2,202,000 | -13.6% | $-2,093,000 | $5.77m | $2.46m | 10-K | |
| $26.4m | $-1,805,000 | -6.8% | $-1,592,000 | $7.06m | $1.45m | 10-K | |
| — | $565,000 | — | $4.81m | $9.25m | $150,000 | 10-K | |
| $16.7m | $-6,770,000 | -40.6% | $-7,187,000 | $6.53m | — | 10-K |
Source: SEC XBRL company facts. A dash means the company did not report that line in a form we could read. Figures for a year can be restated in a later filing; the latest filing's number is shown.
Everything Charlie's Holdings owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree →
Brand portfolio by category
Recent changes to this record
Charlie's Holdings SEC filings
The documents behind the figures on this page, as listed in the SEC's EDGAR index. Each links to the filing itself.
Annual reports
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
- Annual report, filed (10-K)
Proxy statements
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
- Proxy statement, filed (DEF 14A)
Recent current and quarterly reports
| Filed | Form | What it declares |
|---|---|---|
| 10-Q | Quarterly report | |
| 8-K | Departure or appointment of directors or officers; Regulation FD disclosure | |
| 8-K | Departure or appointment of directors or officers; Results of a shareholder vote | |
| 8-K | Entry into a material agreement; Unregistered sales of equity securities | |
| 10-Q | Quarterly report | |
| 8-K | Entry into a material agreement; Unregistered sales of equity securities | |
| 10-Q | Quarterly report |
Frequently asked questions
What brands does Charlie's Holdings own?
Charlie's Holdings owns 4 consumer brands tracked here, including SBX, Charlie's Chalk Dust, Pacha and Pachamama.
Is Charlie's Holdings an American company?
Yes. Charlie's Holdings is headquartered in Costa Mesa, United States.
Who owns Charlie's Holdings?
Charlie's Holdings is a publicly listed company owned by its shareholders; it trades as CHUC on the OTC Markets.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Charlie's Holdings, Inc. Annual Report on Form 10-K filed 2026-04-01 — SEC EDGAR, SEC Form 10-K, published 1 April 2026; retrieved 4 October 2026.
- [2] Charlie's Holdings, Inc.: Form 10-K for the year ended 2025-12-31 (revenue) — SEC EDGAR, SEC Form 10-K, published 1 April 2026; retrieved 4 October 2026.
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