Who owns SBX?
SBX is owned by Charlie's Holdings (the United States, OTC Markets: CHUC).[1]
Evidence: Charlie's Holdings, Inc. Annual Report on Form 10-K filed 2026-04-01, SEC EDGAR, 1 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- Charlie's Holdings, Inc. verified
- Owner HQ
- 🇺🇸 United States, Costa Mesa
- Origin
- 🇺🇸 United States
- Founded
- 2024
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- OTC Markets: CHUC
- Last verified
- · 1 sources
About SBX
SBX is a disposable vape brand that Charlie's Holdings introduced in the fourth quarter of 2024. Its devices contain Metatine, a synthetically derived zero-nicotine alkaloid, rather than nicotine, and are sold in five-packs with puff counts of 17,000 to 25,000, three firing modes and eighteen flavours. The company says this makes them not subject to flavor bans on nicotine vaping products in some states.
What Charlie's Holdings's annual report says about SBX
Sentences about SBX from Charlie's Holdings's latest annual filing[1], copied word for word.
SBX Disposables, with Metatine inside, are currently available in 5-Packs, featuring a 17,000-25,000 puff delivery, 3 firing modes, and active battery and e-liquid monitoring functions.
Unlike the tens of thousands of flavored nicotine vapes that may not legally be sold in the United States, SBX contains Metatine and is not, therefore, subject to regulatory restrictions that apply to most other flavored vapes.
Similarly, SBX is not subject to sales restrictions in some states that have implemented "flavor bans" on ENDS.
How often Charlie's Holdings names SBX in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of SBX
- Current owner Charlie's Holdings [1] verified
Where SBX sits in Charlie's Holdings
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Charlie's Holdings ownership tree →
See the full Charlie's Holdings brand portfolio (4) →
Other brands owned by Charlie's Holdings
Charlie's Holdings controls 4 brands on Brandtree, 4 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
Charlie's Holdings has more brands in heated tobacco & vapes on Brandtree than any other owner: 4 of 19.
| Brand | Owner | Owner based in |
|---|---|---|
| Feiliu | RLX Technology | 🇨🇳 China |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: Charlie's Holdings
Charlie's Holdings is a publicly listed company headquartered in Costa Mesa, United States. Brandtree records 4 brands under its control, and it is listed as OTC Markets: CHUC.
Charlie's Holdings is a Nevada corporation, originally incorporated in 2001, headquartered in Costa Mesa, California and quoted on OTC Markets as CHUC. Its FY2025 Form 10-K describes e-liquids, disposable vaping devices and nicotine-salt products sold under brands the company owns, plus a newer line of zero-nicotine devices built on a patented alkaloid called Metatine. The filing also lists Don Polly LLC as a discontinued operation, so it is not counted among the live brands.
Charlie's Holdings: full profile, brands and acquisition history →
🇺🇸 SBX and other American brands
Brandtree records a controlling owner for 2,399 brands that began in the United States. 461 of them (19%) are now controlled by a company headquartered in another country; SBX is not one of them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
Frequently asked questions
Who is the parent company of SBX?
The parent company of SBX is Charlie's Holdings, a publicly listed company headquartered in the United States.
Is SBX American?
Yes. SBX originated in the United States in 2024 and its owner, Charlie's Holdings, is also headquartered in the United States.
Is SBX still owned by Charlie's Holdings?
Yes. As of 10 October 2026, SBX is still owned by Charlie's Holdings. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Charlie's Holdings, Inc. Annual Report on Form 10-K filed 2026-04-01 — SEC EDGAR, SEC Form 10-K, published 1 April 2026; retrieved 4 October 2026.
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