Who owns Feiliu?
Feiliu is owned by RLX Technology (China, NYSE: RLX).[1]
Evidence: RLX Technology Inc. Annual Report on Form 20-F filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- RLX Technology Inc. verified
- Owner HQ
- 🇨🇳 China, Shenzhen
- Origin
- 🇨🇳 China, Shenzhen
- Founded
- 2024
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- NYSE: RLX
- Last verified
- · 1 sources
About Feiliu
Feiliu is the disposable e-vapor series that RLX Technology introduced in 2024. The company describes it as its first compliant disposable product line since the introduction of national standards in China, and its annual report lists Feiliu and Feiliu Mega as its disposable products on sale there. It sits beside the rechargeable lines that make up the rest of the Chinese portfolio.
What RLX Technology's annual report says about Feiliu
Sentences about Feiliu from RLX Technology's latest annual filing[1], copied word for word.
In 2024, we introduced the "Feiliu" series, our first compliant disposable product line since the implementation of national standards.
How often RLX Technology names Feiliu in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of Feiliu
- Current owner RLX Technology [1] verified
Where Feiliu sits in RLX Technology
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full RLX Technology ownership tree →
See the full RLX Technology brand portfolio (3) →
Other brands owned by RLX Technology
RLX Technology controls 3 brands on Brandtree, 3 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4; RLX Technology has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: RLX Technology
RLX Technology is a publicly listed company headquartered in Shenzhen, China. Brandtree records 3 brands under its control, and it is listed as NYSE: RLX.
RLX Technology is a Cayman Islands holding company based in Shenzhen that makes branded e-vapor products, listed on the NYSE as American depositary shares. Its FY2025 annual report says it has sold rechargeable closed-system products in China since its inception in 2018, and that Ms. Ying (Kate) Wang, a co-founder, chairperson and chief executive, controls it. Outside China the RELX and other brands are produced and sold by a separate company, Relx Inc., also controlled by Ms. Wang, under an intellectual property licence covering RLX's trademarks. Operations in China run through a consolidated variable interest entity.
RLX Technology: full profile, brands and acquisition history →
🇨🇳 Feiliu and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Feiliu is not one of them.
Frequently asked questions
Who is the parent company of Feiliu?
The parent company of Feiliu is RLX Technology, a publicly listed company headquartered in China.
Is Feiliu Chinese?
Yes. Feiliu originated in China in 2024 and its owner, RLX Technology, is also headquartered in China.
Is Feiliu still owned by RLX Technology?
Yes. As of 11 October 2026, Feiliu is still owned by RLX Technology. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] RLX Technology Inc. Annual Report on Form 20-F filed 2026-04-23 — SEC EDGAR, SEC Form 20-F, published 23 April 2026; retrieved 3 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.