Who owns glo?
glo is owned by British American Tobacco (the United Kingdom, LSE: BATS), which has owned the brand since 28 November 2019.[1]
Evidence: British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- British American Tobacco p.l.c. verified
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇬🇧 United Kingdom
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- LSE: BATS NYSE: BTI
- Last verified
- · 1 sources
About glo
glo is British American Tobacco's global brand for tobacco heating products, which heat rather than burn a tobacco substrate. BAT named it as one of its three global New Category brands, alongside Vuse and Velo, in a 28 November 2019 announcement setting the group's new-category brand architecture.
What British American Tobacco's annual report says about glo
Sentences about glo from British American Tobacco's latest annual filing[1], copied word for word.
Form 20-F 2025 Our flagship Heated Product brand, glo, offers an alternative to smoking that doesn't involve burning and, following scientific studies, produces lower levels of certain toxicants than cigarettes.
While growth in the category has been impacted by competitive pressure, momentum is building with the roll-out of glo Hilo in our largest profit pools. glo Hilo and glo Hilo Plus are our new premium connected devices which provide adult consumers with superior dual-heating technology and an integrated display, combined with a new consumables range, Virto and tobacco-free Rivo.
As of the date of this Form 20-F, f ollowing a reassessment of our geographic footprint, glo is now available in 29 markets.
How often British American Tobacco names glo in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of glo
- 2019 – present British American Tobacco [1] verified
Where glo sits in British American Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full British American Tobacco ownership tree →
See the full British American Tobacco brand portfolio (11) →
Other brands owned by British American Tobacco
British American Tobacco controls 11 brands on Brandtree, 11 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4; British American Tobacco has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| Feiliu | RLX Technology | 🇨🇳 China |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: British American Tobacco
British American Tobacco is a publicly listed company headquartered in London, United Kingdom, founded in 1902. Brandtree records 11 brands under its control, and it is listed as LSE: BATS and NYSE: BTI.
British American Tobacco was formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company of the United States, with James 'Buck' Duke as its first chairman. It now sells cigarettes and, since 2019, a deliberately built set of global New Category brands (Vuse vapour, glo heated tobacco and Velo modern oral) in the US and internationally. It completed the acquisition of the 57.8% of Reynolds American Inc. it did not already own on 25 July 2017, bringing Reynolds' US brands — Newport, Camel, Pall Mall and Natural American Spirit among them — into the group.
British American Tobacco: full profile, brands and acquisition history →
🇬🇧 glo and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country; glo is not one of them.
- Auld Kendal — Gawith Hoggarth 🇬🇧
- Davidoff — Imperial Brands 🇬🇧
- Nordic Spirit — Japan Tobacco 🇯🇵
- A.1. — Kraft Heinz 🇺🇸
- ASOS Design — ASOS 🇬🇧
- AVA — Pets at Home 🇬🇧
Frequently asked questions
Who is the parent company of glo?
The parent company of glo is British American Tobacco, a publicly listed company headquartered in the United Kingdom.
Is glo British?
Yes. glo originated in the United Kingdom and its owner, British American Tobacco, is also headquartered in the United Kingdom.
Since when has British American Tobacco owned glo?
British American Tobacco has owned glo since 28 November 2019.
Is glo still owned by British American Tobacco?
Yes. As of 29 October 2026, glo is still owned by British American Tobacco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13 — SEC EDGAR, SEC Form 20-F, published 13 February 2026; retrieved 21 September 2026.
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