Who owns the nicotine alternatives brands?
26 nicotine alternatives brands tracked here are owned by 11 companies; the three largest owners, Charlie's Holdings, RLX Technology and Japan Tobacco, control 10 of them (38%) as of Nov 2026.
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26
brands
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11
owning companies
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38%
held by top 3 owners
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9
foreign-owned brands · origin ≠ owner HQ
Biggest owners of nicotine alternatives brands
| # | Owner | HQ | Brands in this category | Examples |
|---|---|---|---|---|
| 1 | Charlie's Holdings | 🇺🇸 United States | 4 | Charlie's Chalk Dust, Pacha, Pachamama, SBX |
| 2 | RLX Technology | 🇨🇳 China | 3 | Feiliu, Phantom, RELX |
| 3 | Japan Tobacco | 🇯🇵 Japan | 3 | Logic, Nordic Spirit, Ploom |
| 4 | Imperial Brands | 🇬🇧 United Kingdom | 3 | Pulze, Zone, blu |
| 5 | British American Tobacco | 🇬🇧 United Kingdom | 3 | Velo, Vuse, glo |
| 6 | Turning Point Brands | 🇺🇸 United States | 2 | ALP, FRE |
| 7 | Smoore | 🇭🇰 Hong Kong | 2 | FEELM, VAPORESSO |
| 8 | Philip Morris International | 🇺🇸 United States | 2 | IQOS, ZYN |
| 9 | Altria | 🇺🇸 United States | 2 | NJOY, on! |
| 10 | Ispire | 🇺🇸 United States | 1 | Ispire |
| 11 | KT&G | 🇰🇷 South Korea | 1 | lil |