Who owns Phantom?
Phantom is owned by RLX Technology (China, NYSE: RLX).[1]
Evidence: RLX Technology Inc. Annual Report on Form 20-F filed 2026-04-23, SEC EDGAR, 23 April 2026. Verified from filings; last checked .
Key facts
- Current owner
- RLX Technology Inc. verified
- Owner HQ
- 🇨🇳 China, Shenzhen
- Origin
- 🇨🇳 China, Shenzhen
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- NYSE: RLX
- Last verified
- · 1 sources
About Phantom
Phantom is one of the rechargeable e-vapor product lines that RLX Technology sells in China, with a Phantom Pro version. The company's FY2025 annual report lists six rechargeable lines in China: Qingyu, Phantom, Phantom Pro, Zeus, Leili and Daqian. Like the rest of the portfolio, these are closed systems with a replaceable snap-in cartridge and a separate battery device.
How often RLX Technology names Phantom in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Phantom
- Current owner RLX Technology [1] verified
Where Phantom sits in RLX Technology
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full RLX Technology ownership tree →
See the full RLX Technology brand portfolio (3) →
Other brands owned by RLX Technology
RLX Technology controls 3 brands on Brandtree, 3 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4; RLX Technology has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: RLX Technology
RLX Technology is a publicly listed company headquartered in Shenzhen, China. Brandtree records 3 brands under its control, and it is listed as NYSE: RLX.
RLX Technology is a Cayman Islands holding company based in Shenzhen that makes branded e-vapor products, listed on the NYSE as American depositary shares. Its FY2025 annual report says it has sold rechargeable closed-system products in China since its inception in 2018, and that Ms. Ying (Kate) Wang, a co-founder, chairperson and chief executive, controls it. Outside China the RELX and other brands are produced and sold by a separate company, Relx Inc., also controlled by Ms. Wang, under an intellectual property licence covering RLX's trademarks. Operations in China run through a consolidated variable interest entity.
RLX Technology: full profile, brands and acquisition history →
🇨🇳 Phantom and other Chinese brands
Brandtree records a controlling owner for 319 brands that began in China. 39 of them (12%) are now controlled by a company headquartered in another country; Phantom is not one of them.
Frequently asked questions
Who is the parent company of Phantom?
The parent company of Phantom is RLX Technology, a publicly listed company headquartered in China.
Is Phantom Chinese?
Yes. Phantom originated in China and its owner, RLX Technology, is also headquartered in China.
Is Phantom still owned by RLX Technology?
Yes. As of 3 October 2026, Phantom is still owned by RLX Technology. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] RLX Technology Inc. Annual Report on Form 20-F filed 2026-04-23 — SEC EDGAR, SEC Form 20-F, published 23 April 2026; retrieved 3 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.