Who owns blu?
blu is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Imperial Brands PLC reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇬🇧 United Kingdom
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- LSE: IMB
- Last verified
- · 1 sources
About blu
blu is Imperial's vapour (e-cigarette) brand, sold across Europe and the Americas in rechargeable pod-based kits including the blu bar kit and blu box kit, developed at Imperial's Liverpool "Sense Hub" after ethnographic research found vape consumers preferred trusted brands, gimmick-free products and simpler adult flavours. Imperial's FY2025 annual report describes blu as an established brand co-leading retail value in Spain and performing strongly in the UK and France, while Imperial withdrew blu from the Czech Republic and Poland during the year over regulatory cost and market-size changes, and prioritised investment in its newer Zone pouch brand over further blu expansion in the Americas.
Ownership timeline of blu
- ? – present Imperial Brands [1] reported
Where blu sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
Other brands owned by Imperial Brands in tobacco & nicotine
Latest news about blu
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of blu?
The parent company of blu is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is blu British?
Yes. blu originated in the United Kingdom and its owner, Imperial Brands, is also headquartered in the United Kingdom.
Is blu still owned by Imperial Brands?
Yes. As of 21 September 2026, blu is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
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