Who owns Paramount?
Paramount is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Imperial Brands PLC Annual Report and Accounts 2025. Last checked .
Key facts
- Current owner
- Imperial Brands PLC reported
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇬🇧 United Kingdom
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Parent ticker
- LSE: IMB
- Last verified
- · 1 sources
About Paramount
Paramount is a deep-value cigarette brand Imperial uses to compete in the lowest price segments of mature, declining markets. Imperial's FY2025 annual report describes using consumer insight and retail relationships to launch Paramount into the UK's "dark" (heavily regulated, high-decline) market to meet demand for quality at low prices, and separately credits focused brand equity investment with supporting Paramount's share gains as Imperial's value brand in an unspecified European market. It has no connection to the film and media company Paramount Skydance.
Ownership timeline of Paramount
- Current owner Imperial Brands [1] reported
Where Paramount sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
See the full Imperial Brands brand portfolio (21) →
Other brands owned by Imperial Brands
Imperial Brands controls 21 brands on Brandtree, 20 of them in tobacco & nicotine.
Also in tobacco & nicotine
- Backwoods (1979)
- blu (2009)
- Champion
- Crowns (2011)
- Davidoff
- Ducados
- Dutch Masters (1911)
- Fortuna
- Gauloises
- JPS
- Kool (1933)
- Lambert & Butler
- Parker & Simpson
- Pulze
- Riverstone
- Skruf (2003)
- West
- Winston (United States) (1954)
Other brands in cigarettes, and who owns them
Imperial Brands has more brands in cigarettes on Brandtree than any other owner: 11 of 81.
| Brand | Owner | Owner based in |
|---|---|---|
| GG Mild | Gudang Garam | 🇮🇩 Indonesia |
| Camel (United States) | British American Tobacco | 🇬🇧 United Kingdom |
| American Legend | Karelia | 🇬🇷 Greece |
| Boston (Eastern cigarettes) | Eastern Company | 🇪🇬 Egypt |
| Djarum 76 | Djarum | 🇮🇩 Indonesia |
| Capstan | ITC | 🇮🇳 India |
| Camel | Japan Tobacco | 🇯🇵 Japan |
| L&M (United States) | Altria | 🇺🇸 United States |
About the owner: Imperial Brands
Imperial Brands is a publicly listed company headquartered in Bristol, United Kingdom, founded in 1901. Brandtree records 21 brands under its control, and it is listed as LSE: IMB.
Imperial Brands is a British tobacco and next-generation-products group formed in 1901 as the Imperial Tobacco Company through the merger of thirteen British cigarette and tobacco manufacturers responding to American Tobacco Company's entry into the UK market. It describes itself in its FY2025 annual report as "a stronger challenger business" built on a deliberately focused portfolio of combustible, heated tobacco, vapour and modern oral nicotine brands sold across five priority combustible markets — the USA, Germany, the UK, Spain and Australia — plus growth clusters in Africa, the Middle East, Turkey and Central & Eastern Europe. Its FY2025 revenue-generating combustible categories are cigarettes, fine cut tobacco and mass market cigars; premium cigars were exited in 2020.
Imperial Brands: full profile, brands and acquisition history →
🇬🇧 Paramount and other British brands
Brandtree records a controlling owner for 571 brands that began in the United Kingdom. 297 of them (52%) are now controlled by a company headquartered in another country; Paramount is not one of them.
- Auld Kendal — Gawith Hoggarth 🇬🇧
- Dunhill — British American Tobacco 🇬🇧
- Nordic Spirit — Japan Tobacco 🇯🇵
- A.1. — Kraft Heinz 🇺🇸
- ASOS Design — ASOS 🇬🇧
- AVA — Pets at Home 🇬🇧
Frequently asked questions
Who is the parent company of Paramount?
The parent company of Paramount is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Paramount owned by Paramount Skydance?
No. Paramount is owned by Imperial Brands, not Paramount Skydance.
Is Paramount British?
Yes. Paramount originated in the United Kingdom and its owner, Imperial Brands, is also headquartered in the United Kingdom.
Is Paramount still owned by Imperial Brands?
Yes. As of 21 September 2026, Paramount is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.