Who owns Paramount?
Paramount is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Imperial Brands PLC reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇬🇧 United Kingdom
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Parent ticker
- LSE: IMB
- Last verified
- · 1 sources
About Paramount
Paramount is a deep-value cigarette brand Imperial uses to compete in the lowest price segments of mature, declining markets. Imperial's FY2025 annual report describes using consumer insight and retail relationships to launch Paramount into the UK's "dark" (heavily regulated, high-decline) market to meet demand for quality at low prices, and separately credits focused brand equity investment with supporting Paramount's share gains as Imperial's value brand in an unspecified European market. It has no connection to the film and media company Paramount Skydance.
Ownership timeline of Paramount
- ? – present Imperial Brands [1] reported
Where Paramount sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
Other brands owned by Imperial Brands in tobacco & nicotine
Latest news about Paramount
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of Paramount?
The parent company of Paramount is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Paramount owned by Paramount Skydance?
No. Paramount is owned by Imperial Brands, not Paramount Skydance.
Is Paramount British?
Yes. Paramount originated in the United Kingdom and its owner, Imperial Brands, is also headquartered in the United Kingdom.
Is Paramount still owned by Imperial Brands?
Yes. As of 21 September 2026, Paramount is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
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