Who owns Champion?
Champion, a tobacco brand, is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Imperial Brands PLC Annual Report and Accounts 2025. Last checked .
Key facts
- Current owner
- Imperial Brands PLC reported
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇦🇺 Australia
- Category
- Tobacco & nicotine › Tobacco products › Pipe & roll-your-own tobacco
- Parent ticker
- LSE: IMB
- Last verified
- · 1 sources
About Champion
Champion is a fine cut (roll-your-own) tobacco brand Imperial sells in Australia. Imperial's FY2025 annual report credits Champion with driving premium-segment gains within Imperial's Australian fine cut tobacco portfolio during the year. The name is unrelated to the Champion sportswear brand owned by Authentic Brands Group or the Champion dairy brand owned by China Mengniu Dairy.
Ownership timeline of Champion
- Current owner Imperial Brands [1] reported
Where Champion sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
See the full Imperial Brands brand portfolio (21) →
Other brands owned by Imperial Brands
Imperial Brands controls 21 brands on Brandtree, 20 of them in tobacco & nicotine.
Also in tobacco & nicotine
- Backwoods (1979)
- blu (2009)
- Crowns (2011)
- Davidoff
- Ducados
- Dutch Masters (1911)
- Fortuna
- Gauloises
- JPS
- Kool (1933)
- Lambert & Butler
- Paramount
- Parker & Simpson
- Pulze
- Riverstone
- Skruf (2003)
- West
- Winston (United States) (1954)
Other brands in pipe & roll-your-own tobacco, and who owns them
The 21 brands in pipe & roll-your-own tobacco on Brandtree belong to 5 owners. The largest is Scandinavian Tobacco Group, with 9; Imperial Brands has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| 7 Seas | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| Matossian | Eastern Company | 🇪🇬 Egypt |
| Auld Kendal | Gawith Hoggarth | 🇬🇧 United Kingdom |
| Exklusiv | Pöschl Tabak | 🇩🇪 Germany |
| Amphora | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| Amsterdamer | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| Captain Black | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| Choice (Mac Baren) | Scandinavian Tobacco Group | 🇩🇰 Denmark |
About the owner: Imperial Brands
Imperial Brands is a publicly listed company headquartered in Bristol, United Kingdom, founded in 1901. Brandtree records 21 brands under its control, and it is listed as LSE: IMB.
Imperial Brands is a British tobacco and next-generation-products group formed in 1901 as the Imperial Tobacco Company through the merger of thirteen British cigarette and tobacco manufacturers responding to American Tobacco Company's entry into the UK market. It describes itself in its FY2025 annual report as "a stronger challenger business" built on a deliberately focused portfolio of combustible, heated tobacco, vapour and modern oral nicotine brands sold across five priority combustible markets — the USA, Germany, the UK, Spain and Australia — plus growth clusters in Africa, the Middle East, Turkey and Central & Eastern Europe. Its FY2025 revenue-generating combustible categories are cigarettes, fine cut tobacco and mass market cigars; premium cigars were exited in 2020.
Imperial Brands: full profile, brands and acquisition history →
🇦🇺 Champion and other Australian brands
Brandtree records a controlling owner for 228 brands that began in Australia. 72 of them (32%) are now controlled by a company headquartered in another country, Champion among them.
Frequently asked questions
Who is the parent company of Champion?
The parent company of Champion is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Champion owned by Authentic Brands?
No. Champion is owned by Imperial Brands, not Authentic Brands.
Is Champion owned by Mengniu?
No. Champion is owned by Imperial Brands, not Mengniu.
Is Champion Australian or British?
Champion originated in Australia, but it is owned today by Imperial Brands, which is headquartered in the United Kingdom. So Champion is an Australian-origin brand under British ownership.
Is Champion still owned by Imperial Brands?
Yes. As of 21 September 2026, Champion is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
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