Who owns Zone?
Zone is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Imperial Brands PLC reported
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇺🇸 United States
- Founded
- 2024
- Category
- Tobacco & nicotine › Nicotine alternatives › Nicotine pouches
- Parent ticker
- LSE: IMB
- Last verified
- · 1 sources
About Zone
Zone is Imperial's modern oral nicotine pouch brand, launched in the USA in February 2024 as, in Imperial's own words, a distinctive challenger differentiated by a softer pouch material delivering higher moisture content. Imperial's FY2025 annual report says Zone had expanded to more than 100,000 US stores and captured 2.8% of the modern oral category by the end of the financial year, and describes relaunching Zone in Sweden with an updated pouch design and launching it into the UK in November 2024, with US NGP net revenue growth of 69.8% at constant currency driven largely by Zone's roll-out.
Ownership timeline of Zone
- ? – present Imperial Brands [1] reported
Where Zone sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
Other brands owned by Imperial Brands in tobacco & nicotine
Latest news about Zone
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Zone?
The parent company of Zone is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Zone American or British?
Zone originated in the United States in 2024, but it is owned today by Imperial Brands, which is headquartered in the United Kingdom. So Zone is an American-origin brand under British ownership.
Is Zone still owned by Imperial Brands?
Yes. As of 21 September 2026, Zone is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
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