Who owns Zone?
Zone is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Imperial Brands PLC Annual Report and Accounts 2025. Last checked .
Key facts
- Current owner
- Imperial Brands PLC reported
- Owner HQ
- 🇬🇧 United Kingdom, Bristol
- Origin
- 🇺🇸 United States
- Founded
- 2024
- Category
- Tobacco & nicotine › Nicotine alternatives › Nicotine pouches
- Parent ticker
- LSE: IMB
- Trademark registrant
- IMPERIAL TOBACCO LIMITED (USPTO)
- Last verified
- · 2 sources
About Zone
Zone is Imperial's modern oral nicotine pouch brand, launched in the USA in February 2024 as, in Imperial's own words, a distinctive challenger differentiated by a softer pouch material delivering higher moisture content. Imperial's FY2025 annual report says Zone had expanded to more than 100,000 US stores and captured 2.8% of the modern oral category by the end of the financial year, and describes relaunching Zone in Sweden with an updated pouch design and launching it into the UK in November 2024, with US NGP net revenue growth of 69.8% at constant currency driven largely by Zone's roll-out.
Trademark record for Zone
The USPTO record for the Zone mark lists IMPERIAL TOBACCO LIMITED as the owner of record (serial number 98090642). That name matches the owner named above.[2]
Ownership timeline of Zone
- Current owner Imperial Brands [1] reported
Where Zone sits in Imperial Brands
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Imperial Brands ownership tree →
See the full Imperial Brands brand portfolio (21) →
Other brands owned by Imperial Brands
Imperial Brands controls 21 brands on Brandtree, 20 of them in tobacco & nicotine.
Also in tobacco & nicotine
- Backwoods (1979)
- blu (2009)
- Champion
- Crowns (2011)
- Davidoff
- Ducados
- Dutch Masters (1911)
- Fortuna
- Gauloises
- JPS
- Kool (1933)
- Lambert & Butler
- Paramount
- Parker & Simpson
- Pulze
- Riverstone
- Skruf (2003)
- West
Other brands in nicotine pouches, and who owns them
The 7 brands in nicotine pouches on Brandtree belong to 6 owners. The largest is Turning Point Brands, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ALP | Turning Point Brands | 🇺🇸 United States |
| on! | Altria | 🇺🇸 United States |
| Velo | British American Tobacco | 🇬🇧 United Kingdom |
| Nordic Spirit | Japan Tobacco | 🇯🇵 Japan |
| ZYN | Philip Morris International | 🇺🇸 United States |
| FRE | Turning Point Brands | 🇺🇸 United States |
About the owner: Imperial Brands
Imperial Brands is a publicly listed company headquartered in Bristol, United Kingdom, founded in 1901. Brandtree records 21 brands under its control, and it is listed as LSE: IMB.
Imperial Brands is a British tobacco and next-generation-products group formed in 1901 as the Imperial Tobacco Company through the merger of thirteen British cigarette and tobacco manufacturers responding to American Tobacco Company's entry into the UK market. It describes itself in its FY2025 annual report as "a stronger challenger business" built on a deliberately focused portfolio of combustible, heated tobacco, vapour and modern oral nicotine brands sold across five priority combustible markets — the USA, Germany, the UK, Spain and Australia — plus growth clusters in Africa, the Middle East, Turkey and Central & Eastern Europe. Its FY2025 revenue-generating combustible categories are cigarettes, fine cut tobacco and mass market cigars; premium cigars were exited in 2020.
Imperial Brands: full profile, brands and acquisition history →
🇺🇸 Zone and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Zone among them.
- ALP — Turning Point Brands 🇺🇸
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Zone?
The parent company of Zone is Imperial Brands, a publicly listed company headquartered in the United Kingdom.
Is Zone American or British?
Zone originated in the United States in 2024, but it is owned today by Imperial Brands, which is headquartered in the United Kingdom. So Zone is an American-origin brand under British ownership.
Is Zone still owned by Imperial Brands?
Yes. As of 27 September 2026, Zone is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.
- [2] USPTO: ZONE, serial 98090642, registration 8196719 — United States Patent and Trademark Office, Trademark registry; retrieved 27 September 2026.
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