Who owns Velo?
Velo is owned by British American Tobacco (the United Kingdom, LSE: BATS), which has owned the brand since 28 November 2019.[1]
Key facts
- Current owner
- British American Tobacco p.l.c. verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Nicotine alternatives › Nicotine pouches
- Parent ticker
- LSE: BATS NYSE: BTI
- Last verified
- · 1 sources
About Velo
Velo is British American Tobacco's global brand for modern oral nicotine pouches, named on 28 November 2019 as one of the group's three global New Category brands alongside Vuse and glo. BAT reports Velo as its fastest-expanding new-category brand across US and international markets.
Ownership timeline of Velo
- 2019 – present British American Tobacco [1] verified
Where Velo sits in British American Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full British American Tobacco ownership tree →
Other brands owned by British American Tobacco in tobacco & nicotine
- Camel (United States)
- Dunhill
- glo
- Kent
- Lucky Strike
- Natural American Spirit (United States)
- Newport
- Pall Mall
- Rothmans
- Vuse
See the full British American Tobacco brand portfolio (11) →
Latest news about Velo
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Velo?
The parent company of Velo is British American Tobacco, a publicly listed company headquartered in the United Kingdom.
Is Velo American or British?
Velo originated in the United States, but it is owned today by British American Tobacco, which is headquartered in the United Kingdom. So Velo is an American-origin brand under British ownership.
Since when has British American Tobacco owned Velo?
British American Tobacco has owned Velo since 28 November 2019.
Is Velo still owned by British American Tobacco?
Yes. As of 21 September 2026, Velo is still owned by British American Tobacco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13 — SEC EDGAR, SEC Form 20-F, published 13 February 2026; retrieved 21 September 2026.
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