Who owns Natural American Spirit (United States)?
Natural American Spirit (United States) is owned by British American Tobacco (the United Kingdom, LSE: BATS), which has owned the brand since 2017.[1]
Evidence: British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- British American Tobacco p.l.c. verified
- Owned since
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Parent ticker
- LSE: BATS NYSE: BTI
- Trademark registrant
- Santa Fe Natural Tobacco Company, Inc. (USPTO)
- Last verified
- · 2 sources
About Natural American Spirit (United States)
Natural American Spirit is made and sold in the United States, US duty-free locations, US territories and US military outlets by Santa Fe Natural Tobacco Company, a Reynolds American subsidiary and, since 2017, part of British American Tobacco. Reynolds American sold the international rights to the Natural American Spirit name outside those US channels to the Japan Tobacco Group for approximately $5.0 billion in a deal completed 13 January 2016, so the brand now has a US owner and a separate international owner.
Trademark record for Natural American Spirit (United States)
The USPTO record for the Natural American Spirit (United States) mark lists Santa Fe Natural Tobacco Company, Inc. as the owner of record (serial number 76239493). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Natural American Spirit (United States)
- 2017 – present British American Tobacco [1] verified
Where Natural American Spirit (United States) sits in British American Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full British American Tobacco ownership tree →
See the full British American Tobacco brand portfolio (11) →
Other brands owned by British American Tobacco
British American Tobacco controls 11 brands on Brandtree, 11 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in cigarettes, and who owns them
The 81 brands in cigarettes on Brandtree belong to 13 owners. The largest is Imperial Brands, with 11; British American Tobacco has 8.
| Brand | Owner | Owner based in |
|---|---|---|
| GG Mild | Gudang Garam | 🇮🇩 Indonesia |
| Crowns | Imperial Brands | 🇬🇧 United Kingdom |
| American Legend | Karelia | 🇬🇷 Greece |
| Boston (Eastern cigarettes) | Eastern Company | 🇪🇬 Egypt |
| Djarum 76 | Djarum | 🇮🇩 Indonesia |
| Capstan | ITC | 🇮🇳 India |
| Camel | Japan Tobacco | 🇯🇵 Japan |
| L&M (United States) | Altria | 🇺🇸 United States |
About the owner: British American Tobacco
British American Tobacco is a publicly listed company headquartered in London, United Kingdom, founded in 1902. Brandtree records 11 brands under its control, and it is listed as LSE: BATS and NYSE: BTI.
British American Tobacco was formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company of the United States, with James 'Buck' Duke as its first chairman. It now sells cigarettes and, since 2019, a deliberately built set of global New Category brands (Vuse vapour, glo heated tobacco and Velo modern oral) in the US and internationally. It completed the acquisition of the 57.8% of Reynolds American Inc. it did not already own on 25 July 2017, bringing Reynolds' US brands — Newport, Camel, Pall Mall and Natural American Spirit among them — into the group.
British American Tobacco: full profile, brands and acquisition history →
🇺🇸 Natural American Spirit (United States) and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Natural American Spirit (United States) among them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Natural American Spirit (United States)?
The parent company of Natural American Spirit (United States) is British American Tobacco, a publicly listed company headquartered in the United Kingdom.
Is Natural American Spirit (United States) owned by Japan Tobacco?
No. Natural American Spirit (United States) is owned by British American Tobacco, not Japan Tobacco.
Is Natural American Spirit (United States) American or British?
Natural American Spirit (United States) originated in the United States, but it is owned today by British American Tobacco, which is headquartered in the United Kingdom. So Natural American Spirit (United States) is an American-origin brand under British ownership.
Since when has British American Tobacco owned Natural American Spirit (United States)?
British American Tobacco has owned Natural American Spirit (United States) since 2017.
Is Natural American Spirit (United States) still owned by British American Tobacco?
Yes. As of 29 October 2026, Natural American Spirit (United States) is still owned by British American Tobacco. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13 — SEC EDGAR, SEC Form 20-F, published 13 February 2026; retrieved 21 September 2026.
- [2] USPTO: NATURAL AMERICAN SPIRIT, serial 76239493 — United States Patent and Trademark Office, Trademark registry; retrieved 7 October 2026.
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