Who owns Lucky Strike?
Lucky Strike, a tobacco brand, is owned by British American Tobacco (the United Kingdom, LSE: BATS).[1]
Evidence: British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13, SEC EDGAR, 13 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- British American Tobacco p.l.c. verified
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Parent ticker
- LSE: BATS NYSE: BTI
- Trademark registrant
- REYNOLDS BRANDS INC. (USPTO)
- Last verified
- · 2 sources
About Lucky Strike
Lucky Strike is one of British American Tobacco's five current global cigarette brands, sold by BAT outside the United States. It originated with the American Tobacco Company and reached BAT through the group's decades-long consolidation of American Tobacco's former international operations.
What British American Tobacco's annual report says about Lucky Strike
Sentences about Lucky Strike from British American Tobacco's latest annual filing[1], copied word for word.
Kent increased volume in T rkiye and Brazil, which was partly offset by lower volume in Japan and Romania; Lucky Strike's value share grew 50 bps , as growth in the U.S. and Brazil more than offset lower value share in Germany and Mexico.
How often British American Tobacco names Lucky Strike in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Trademark record for Lucky Strike
The USPTO record for the Lucky Strike mark lists REYNOLDS BRANDS INC. as the owner of record (serial number 71101254). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[2]
Ownership timeline of Lucky Strike
- Current owner British American Tobacco [1] verified
Where Lucky Strike sits in British American Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full British American Tobacco ownership tree →
See the full British American Tobacco brand portfolio (11) →
Other brands owned by British American Tobacco
British American Tobacco controls 11 brands on Brandtree, 11 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in cigarettes, and who owns them
The 81 brands in cigarettes on Brandtree belong to 13 owners. The largest is Imperial Brands, with 11; British American Tobacco has 8.
| Brand | Owner | Owner based in |
|---|---|---|
| GG Mild | Gudang Garam | 🇮🇩 Indonesia |
| Crowns | Imperial Brands | 🇬🇧 United Kingdom |
| American Legend | Karelia | 🇬🇷 Greece |
| Boston (Eastern cigarettes) | Eastern Company | 🇪🇬 Egypt |
| Djarum 76 | Djarum | 🇮🇩 Indonesia |
| Capstan | ITC | 🇮🇳 India |
| Camel | Japan Tobacco | 🇯🇵 Japan |
| L&M (United States) | Altria | 🇺🇸 United States |
About the owner: British American Tobacco
British American Tobacco is a publicly listed company headquartered in London, United Kingdom, founded in 1902. Brandtree records 11 brands under its control, and it is listed as LSE: BATS and NYSE: BTI.
British American Tobacco was formed in 1902 as a joint venture between the UK's Imperial Tobacco Company and the American Tobacco Company of the United States, with James 'Buck' Duke as its first chairman. It now sells cigarettes and, since 2019, a deliberately built set of global New Category brands (Vuse vapour, glo heated tobacco and Velo modern oral) in the US and internationally. It completed the acquisition of the 57.8% of Reynolds American Inc. it did not already own on 25 July 2017, bringing Reynolds' US brands — Newport, Camel, Pall Mall and Natural American Spirit among them — into the group.
British American Tobacco: full profile, brands and acquisition history →
🇺🇸 Lucky Strike and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Lucky Strike among them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Lucky Strike?
The parent company of Lucky Strike is British American Tobacco, a publicly listed company headquartered in the United Kingdom.
Is Lucky Strike American or British?
Lucky Strike originated in the United States, but it is owned today by British American Tobacco, which is headquartered in the United Kingdom. So Lucky Strike is an American-origin brand under British ownership.
Is Lucky Strike still owned by British American Tobacco?
Yes. As of 29 October 2026, Lucky Strike is still owned by British American Tobacco. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13 — SEC EDGAR, SEC Form 20-F, published 13 February 2026; retrieved 21 September 2026.
- [2] USPTO: LUCKY STRIKE, serial 71101254 — United States Patent and Trademark Office, Trademark registry; retrieved 7 October 2026.
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