Who owns Vuse?
Vuse is owned by British American Tobacco (the United Kingdom, LSE: BATS), which has owned the brand since 28 November 2019.[1]
Key facts
- Current owner
- British American Tobacco p.l.c. verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇬🇧 United Kingdom, London
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- LSE: BATS NYSE: BTI
- Last verified
- · 1 sources
About Vuse
Vuse is British American Tobacco's global vapour brand name, one of three global New Category brands the group announced it would build around on 28 November 2019, alongside glo for heated tobacco and Velo for modern oral. It covers BAT's battery-powered e-cigarette devices and e-liquids and is sold in the US and internationally.
Ownership timeline of Vuse
- 2019 – present British American Tobacco [1] verified
Where Vuse sits in British American Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full British American Tobacco ownership tree →
Other brands owned by British American Tobacco in tobacco & nicotine
- Camel (United States)
- Dunhill
- glo
- Kent
- Lucky Strike
- Natural American Spirit (United States)
- Newport
- Pall Mall
- Rothmans
- Velo
See the full British American Tobacco brand portfolio (11) →
Latest news about Vuse
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
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Frequently asked questions
Who is the parent company of Vuse?
The parent company of Vuse is British American Tobacco, a publicly listed company headquartered in the United Kingdom.
Is Vuse American or British?
Vuse originated in the United States, but it is owned today by British American Tobacco, which is headquartered in the United Kingdom. So Vuse is an American-origin brand under British ownership.
Since when has British American Tobacco owned Vuse?
British American Tobacco has owned Vuse since 28 November 2019.
Is Vuse still owned by British American Tobacco?
Yes. As of 21 September 2026, Vuse is still owned by British American Tobacco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] British American Tobacco p.l.c. Annual Report on Form 20-F filed 2026-02-13 — SEC EDGAR, SEC Form 20-F, published 13 February 2026; retrieved 21 September 2026.
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