Who owns NJOY?
NJOY is owned by Altria (the United States, NYSE: MO), which has owned the brand since 1 June 2023.[1]
Key facts
- Current owner
- Altria Group, Inc. verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Richmond, Virginia
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- NYSE: MO
- Last verified
- · 1 sources
About NJOY
NJOY is Altria's e-vapor brand, held through its wholly owned subsidiary NJOY, LLC; Altria's acquisition of NJOY Holdings, Inc. closed on 1 June 2023. NJOY's e-vapor products are sold to customers in the United States. As of Altria's 2025 10-K, NJOY ACE, its principal e-vapor product, was subject to a US International Trade Commission exclusion order and cease-and-desist orders prohibiting its importation and sale in the United States, though Altria continues to own the brand.
Ownership timeline of NJOY
Where NJOY sits in Altria
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Altria ownership tree →
Other brands owned by Altria in tobacco & nicotine
Latest news about NJOY
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Frequently asked questions
Who is the parent company of NJOY?
The parent company of NJOY is Altria, a publicly listed company headquartered in the United States.
Is NJOY American?
Yes. NJOY originated in the United States and its owner, Altria, is also headquartered in the United States.
Since when has Altria owned NJOY?
Altria has owned NJOY since 1 June 2023.
Is NJOY still owned by Altria?
Yes. As of 21 September 2026, NJOY is still owned by Altria. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Altria Group, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
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