Who owns on!?
on! is owned by Altria (the United States, NYSE: MO), which has owned the brand since 2019.[1][2]
Evidence: Altria Group, Inc. Annual Report on Form 10-K filed 2026-02-25, SEC EDGAR, 25 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Altria Group, Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Richmond, Virginia
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Nicotine alternatives › Nicotine pouches
- Parent ticker
- NYSE: MO
- Trademark registrant
- Helix Innovations LLC (USPTO)
- Last verified
- · 3 sources
About on!
on! is Altria's oral nicotine pouch brand, manufactured and sold by Helix Innovations LLC, a wholly owned Altria subsidiary, within the oral tobacco products segment. In the first quarter of 2026 Altria commercialized an on! PLUS line extension. No founding or launch year for the original on! brand is stated in Altria's 10-K, so none is recorded here.
What Altria's annual report says about on!
Sentences about on! from Altria's latest annual filing[1], copied word for word.
In addition, the oral tobacco products segment includes on! oral nicotine pouches sold by Helix.
PLUS oral nicotine pouch products, and we have plans to commercialize additional on! and NJOY products.
In addition, the FDA could, for a variety of reasons, determine that innovative products on the market but pending FDA review of the associated PMTA (such as on! oral nicotine pouches), or those that have previously received authorization are not appropriate for the public health, and the FDA could require such products be taken off the market.
How often Altria names on! in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Trademark record for on!
The USPTO record for the on! mark lists Helix Innovations LLC as the owner of record (serial number 90401859). A trademark is often held by a group company rather than the listed parent, so the registrant's name can differ from the owner named above.[3]
Ownership timeline of on!
Where on! sits in Altria
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Altria ownership tree →
See the full Altria brand portfolio (9) →
Other brands owned by Altria
Altria controls 9 brands on Brandtree, 9 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in nicotine pouches, and who owns them
The 7 brands in nicotine pouches on Brandtree belong to 6 owners. The largest is Turning Point Brands, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ALP | Turning Point Brands | 🇺🇸 United States |
| Velo | British American Tobacco | 🇬🇧 United Kingdom |
| Zone | Imperial Brands | 🇬🇧 United Kingdom |
| Nordic Spirit | Japan Tobacco | 🇯🇵 Japan |
| ZYN | Philip Morris International | 🇺🇸 United States |
| FRE | Turning Point Brands | 🇺🇸 United States |
About the owner: Altria
Altria is a publicly listed company headquartered in Richmond, Virginia, United States. Brandtree records 9 brands under its control, and it is listed as NYSE: MO.
Altria Group is a Virginia-incorporated holding company with a leading portfolio of tobacco and nicotine products sold to US adult consumers, operating almost entirely within the United States. Its wholly owned operating subsidiaries include Philip Morris USA (cigarettes), John Middleton (cigars), U.S. Smokeless Tobacco Company (moist smokeless tobacco), Helix Innovations (oral nicotine pouches) and NJOY (e-vapor). Altria was Philip Morris International's parent until PMI's spin-off as an independent company on 28 March 2008.
🇺🇸 on! and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; on! is not one of them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of on!?
The parent company of on! is Altria, a publicly listed company headquartered in the United States.
Is on! American?
Yes. on! originated in the United States and its owner, Altria, is also headquartered in the United States.
Since when has Altria owned on!?
Altria has owned on! since 2019.
Is on! still owned by Altria?
Yes. As of 29 October 2026, on! is still owned by Altria. The ownership record was last checked against primary sources on that date.
Sources (3) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Altria Group, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
- [2] Altria Group, Inc. Annual Report on Form 10-K filed 2020-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2020; retrieved 4 October 2026.
- [3] USPTO: ON!, serial 90401859 — United States Patent and Trademark Office, Trademark registry; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.