Who owns on!?
on! is owned by Altria (the United States, NYSE: MO).[1]
Key facts
- Current owner
- Altria Group, Inc. verified
- Owned since
- Not recorded
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Richmond, Virginia
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Nicotine alternatives › Nicotine pouches
- Parent ticker
- NYSE: MO
- Last verified
- · 1 sources
About on!
on! is Altria's oral nicotine pouch brand, manufactured and sold by Helix Innovations LLC, a wholly owned Altria subsidiary, within the oral tobacco products segment. In the first quarter of 2026 Altria commercialized an on! PLUS line extension. No founding or launch year for the original on! brand is stated in Altria's 10-K, so none is recorded here.
Ownership timeline of on!
Where on! sits in Altria
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Altria ownership tree →
Other brands owned by Altria in tobacco & nicotine
Latest news about on!
No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.
Headlines link to the original publisher. Brandtree does not reproduce article text.
Frequently asked questions
Who is the parent company of on!?
The parent company of on! is Altria, a publicly listed company headquartered in the United States.
Is on! American?
Yes. on! originated in the United States and its owner, Altria, is also headquartered in the United States.
Is on! still owned by Altria?
Yes. As of 21 September 2026, on! is still owned by Altria. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Altria Group, Inc. Annual Report on Form 10-K filed 2026-02-25 — SEC EDGAR, SEC Form 10-K, published 25 February 2026; retrieved 21 September 2026.
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