Who owns ZYN?
ZYN is owned by Philip Morris International (the United States, NYSE: PM), which has owned the brand since 2022.[1]
Evidence: Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06, SEC EDGAR, 6 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Philip Morris International Inc. verified
- Owned since
- Owner HQ
- 🇺🇸 United States, Stamford, Connecticut
- Origin
- 🇸🇪 Sweden
- Category
- Tobacco & nicotine › Nicotine alternatives › Nicotine pouches
- Parent ticker
- NYSE: PM
- Last verified
- · 1 sources
About ZYN
ZYN is a nicotine pouch brand that PMI describes as the leading smoke-free product brand in the US market. It came to PMI through its acquisition of Sweden's Swedish Match AB, which closed in November 2022; PMI's 10-K states Swedish Match AB is now its wholly owned subsidiary. The FDA has authorized marketing of ZYN nicotine pouches, one of the first such authorizations in the category.
What Philip Morris International's annual report says about ZYN
Sentences about ZYN from Philip Morris International's latest annual filing[1], copied word for word.
In November 2022, we acquired Swedish Match AB ("Swedish Match") a leader in oral nicotine delivery creating a global smoke-free combination led by the companies' IQOS and ZYN brands.
Following a robust science-based review, the U.S. Food and Drug Administration (the "FDA") has authorized the marketing of Swedish Match's General snus and ZYN nicotine pouches and versions of PMI's IQOS devices and consumables - the first-ever such authorizations in their respective categories.
The FDA's premarket tobacco product and modified risk tobacco product authorizations of two versions of our IQOS product as well as the premarket tobacco authorizations of 20 varieties of ZYN nicotine pouches are subject to strict marketing, reporting and other requirements.
How often Philip Morris International names ZYN in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of ZYN
- 2022 – present Philip Morris International [1] verified
Where ZYN sits in Philip Morris International
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Philip Morris International ownership tree →
See the full Philip Morris International brand portfolio (6) →
Other brands owned by Philip Morris International
Philip Morris International controls 6 brands on Brandtree, 6 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in nicotine pouches, and who owns them
The 7 brands in nicotine pouches on Brandtree belong to 6 owners. The largest is Turning Point Brands, with 2.
| Brand | Owner | Owner based in |
|---|---|---|
| ALP | Turning Point Brands | 🇺🇸 United States |
| on! | Altria | 🇺🇸 United States |
| Velo | British American Tobacco | 🇬🇧 United Kingdom |
| Zone | Imperial Brands | 🇬🇧 United Kingdom |
| Nordic Spirit | Japan Tobacco | 🇯🇵 Japan |
| FRE | Turning Point Brands | 🇺🇸 United States |
About the owner: Philip Morris International
Philip Morris International is a publicly listed company headquartered in Stamford, Connecticut, United States, founded in 1987. Brandtree records 6 brands under its control, and it is listed as NYSE: PM.
Philip Morris International is a Virginia-incorporated holding company that became an independent, separately listed company on 28 March 2008 when it was spun off from what was then Altria Group. It sells cigarettes and smoke-free products — heated tobacco, nicotine pouches and e-vapor — in markets outside the United States, and under a 2008 intellectual-property agreement with Altria it owns the rights to jointly developed brands, including Marlboro, everywhere except the United States.
Philip Morris International: full profile, brands and acquisition history →
🇸🇪 ZYN and other Swedish brands
Brandtree records a controlling owner for 129 brands that began in Sweden. 56 of them (43%) are now controlled by a company headquartered in another country, ZYN among them.
- Skruf — Imperial Brands 🇬🇧
- & Other Stories — H&M Group 🇸🇪
- ARC Raiders — Nexon 🇯🇵
- AXA — Lantmännen 🇸🇪
- Absolut — Pernod Ricard 🇫🇷
- Acast — Acast 🇸🇪
Frequently asked questions
Who is the parent company of ZYN?
The parent company of ZYN is Philip Morris International, a publicly listed company headquartered in the United States.
Is ZYN Swedish or American?
ZYN originated in Sweden, but it is owned today by Philip Morris International, which is headquartered in the United States. So ZYN is a Swedish-origin brand under American ownership.
Since when has Philip Morris International owned ZYN?
Philip Morris International has owned ZYN since 2022.
Is ZYN still owned by Philip Morris International?
Yes. As of 29 October 2026, ZYN is still owned by Philip Morris International. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 21 September 2026.
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