Who owns Marlboro?
Marlboro is owned by Philip Morris International (the United States, NYSE: PM).[1]
Evidence: Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06, SEC EDGAR, 6 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Philip Morris International Inc. verified
- Owner HQ
- 🇺🇸 United States, Stamford, Connecticut
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Parent ticker
- NYSE: PM
- Last verified
- · 1 sources
About Marlboro
Marlboro is PMI's best-selling cigarette brand and the world's best-selling international cigarette, accounting for about 43% of PMI's total cigarette shipment volume in 2025. Under the 2008 intellectual-property agreement signed when PMI split from Altria, PMI owns the Marlboro trademark in every market except the United States; Philip Morris USA, an Altria subsidiary, owns it there. The two are separate, territorially divided ownerships rather than a single global owner.
What Philip Morris International's annual report says about Marlboro
Sentences about Marlboro from Philip Morris International's latest annual filing[1], copied word for word.
Our portfolio comprises both international and local brands and is led by Marlboro , the world's best-selling international cigarette, which accounted for approximately 43% of our total 2025 cigarette shipment volume.
We own the trademark rights to all of our principal brands, including Marlboro (outside of the U.S.), HEETS, IQOS , IQOS ILUMA, TEREA , VEEV and ZYN, or have the right to use them in all countries in which these brands are advertised or sold.
We believe that Marlboro is the most heavily counterfeited international cigarette brand, although we cannot quantify the revenues we lose as a result of this activity.
How often Philip Morris International names Marlboro in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named less often than it was three years earlier.
Ownership timeline of Marlboro
- Current owner Philip Morris International [1] verified
Where Marlboro sits in Philip Morris International
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Philip Morris International ownership tree →
See the full Philip Morris International brand portfolio (6) →
Other brands owned by Philip Morris International
Philip Morris International controls 6 brands on Brandtree, 6 of them in tobacco & nicotine.
Also in tobacco & nicotine
- General
- IQOS (2014)
- L&M
- Parliament
- ZYN
Other brands in cigarettes, and who owns them
The 81 brands in cigarettes on Brandtree belong to 13 owners. The largest is Imperial Brands, with 11; Philip Morris International has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| GG Mild | Gudang Garam | 🇮🇩 Indonesia |
| Crowns | Imperial Brands | 🇬🇧 United Kingdom |
| Camel (United States) | British American Tobacco | 🇬🇧 United Kingdom |
| American Legend | Karelia | 🇬🇷 Greece |
| Boston (Eastern cigarettes) | Eastern Company | 🇪🇬 Egypt |
| Djarum 76 | Djarum | 🇮🇩 Indonesia |
| Capstan | ITC | 🇮🇳 India |
| Camel | Japan Tobacco | 🇯🇵 Japan |
About the owner: Philip Morris International
Philip Morris International is a publicly listed company headquartered in Stamford, Connecticut, United States, founded in 1987. Brandtree records 6 brands under its control, and it is listed as NYSE: PM.
Philip Morris International is a Virginia-incorporated holding company that became an independent, separately listed company on 28 March 2008 when it was spun off from what was then Altria Group. It sells cigarettes and smoke-free products — heated tobacco, nicotine pouches and e-vapor — in markets outside the United States, and under a 2008 intellectual-property agreement with Altria it owns the rights to jointly developed brands, including Marlboro, everywhere except the United States.
Philip Morris International: full profile, brands and acquisition history →
🇺🇸 Marlboro and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country; Marlboro is not one of them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
Frequently asked questions
Who is the parent company of Marlboro?
The parent company of Marlboro is Philip Morris International, a publicly listed company headquartered in the United States.
Is Marlboro owned by Altria?
No. Marlboro is owned by Philip Morris International, not Altria.
Is Marlboro American?
Yes. Marlboro originated in the United States and its owner, Philip Morris International, is also headquartered in the United States.
Is Marlboro still owned by Philip Morris International?
Yes. As of 29 October 2026, Marlboro is still owned by Philip Morris International. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 21 September 2026.
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