Who owns IQOS?
IQOS is owned by Philip Morris International (the United States, NYSE: PM).[1]
Evidence: Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06, SEC EDGAR, 6 February 2026. Verified from filings; last checked .
Key facts
- Current owner
- Philip Morris International Inc. verified
- Owner HQ
- 🇺🇸 United States, Stamford, Connecticut
- Origin
- 🇯🇵 Japan, Nagoya
- Founded
- 2014
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- NYSE: PM
- Last verified
- · 1 sources
About IQOS
IQOS is PMI's heated-tobacco device brand, first introduced in Nagoya, Japan, in 2014, and now one of PMI's leading smoke-free brands alongside ZYN and VEEV. PMI previously shared US commercial rights to IQOS with Altria Group, but the companies agreed in 2022 to end that arrangement, and as of 30 April 2024 PMI holds the full rights to commercialize IQOS in the United States as well as internationally — there is no current US/international ownership split, unlike Marlboro, Parliament and L&M.
What Philip Morris International's annual report says about IQOS
Sentences about IQOS from Philip Morris International's latest annual filing[1], copied word for word.
As of April 30, 2024, we hold the full rights to commercialize IQOS in the U.S. after reaching an agreement to end our U.S. commercial relationship covering IQOS with Altria Group, Inc. in 2022.
Our IQOS smoke-free product brand portfolio includes heated tobacco and nicotine-containing vapor products.
How often Philip Morris International names IQOS in its annual report
A plain count of the times the name appears in the text of each annual report, not counting the start of a sentence. A brand that an owner writes about more is usually one it treats as central. The brand is named more often than it was three years earlier.
Ownership timeline of IQOS
- Current owner Philip Morris International [1] verified
Where IQOS sits in Philip Morris International
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Philip Morris International ownership tree →
See the full Philip Morris International brand portfolio (6) →
Other brands owned by Philip Morris International
Philip Morris International controls 6 brands on Brandtree, 6 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| Feiliu | RLX Technology | 🇨🇳 China |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| Logic | Japan Tobacco | 🇯🇵 Japan |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
About the owner: Philip Morris International
Philip Morris International is a publicly listed company headquartered in Stamford, Connecticut, United States, founded in 1987. Brandtree records 6 brands under its control, and it is listed as NYSE: PM.
Philip Morris International is a Virginia-incorporated holding company that became an independent, separately listed company on 28 March 2008 when it was spun off from what was then Altria Group. It sells cigarettes and smoke-free products — heated tobacco, nicotine pouches and e-vapor — in markets outside the United States, and under a 2008 intellectual-property agreement with Altria it owns the rights to jointly developed brands, including Marlboro, everywhere except the United States.
Philip Morris International: full profile, brands and acquisition history →
🇯🇵 IQOS and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country, IQOS among them.
Frequently asked questions
Who is the parent company of IQOS?
The parent company of IQOS is Philip Morris International, a publicly listed company headquartered in the United States.
Is IQOS Japanese or American?
IQOS originated in Japan in 2014, but it is owned today by Philip Morris International, which is headquartered in the United States. So IQOS is a Japanese-origin brand under American ownership.
Is IQOS still owned by Philip Morris International?
Yes. As of 29 October 2026, IQOS is still owned by Philip Morris International. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 21 September 2026.
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