Who owns General?
General is owned by Philip Morris International (the United States, NYSE: PM), which has owned the brand since 2022.[1]
Key facts
- Current owner
- Philip Morris International Inc. verified
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇺🇸 United States, Stamford, Connecticut
- Origin
- 🇸🇪 Sweden
- Category
- Tobacco & nicotine › Tobacco products › Snus
- Parent ticker
- NYSE: PM
- Last verified
- · 1 sources
About General
General is a Swedish snus brand sold, per PMI's 10-K, as eight smokeless tobacco products under the General snus name by Swedish Match USA, Inc. It reached PMI through the November 2022 acquisition of Swedish Match AB, now PMI's wholly owned subsidiary. General snus products received FDA modified-risk orders in 2019, renewed on 7 November 2024 with a stated expiration in November 2032.
Ownership timeline of General
- 2022 – present Philip Morris International [1] verified
Where General sits in Philip Morris International
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Philip Morris International ownership tree →
Other brands owned by Philip Morris International in tobacco & nicotine
See the full Philip Morris International brand portfolio (6) →
Latest news about General
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Frequently asked questions
Who is the parent company of General?
The parent company of General is Philip Morris International, a publicly listed company headquartered in the United States.
Is General Swedish or American?
General originated in Sweden, but it is owned today by Philip Morris International, which is headquartered in the United States. So General is a Swedish-origin brand under American ownership.
Since when has Philip Morris International owned General?
Philip Morris International has owned General since 2022.
Is General still owned by Philip Morris International?
Yes. As of 21 September 2026, General is still owned by Philip Morris International. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Philip Morris International Inc. Annual Report on Form 10-K filed 2026-02-06 — SEC EDGAR, SEC Form 10-K, published 6 February 2026; retrieved 21 September 2026.
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