Brandtree

Who owns Fortuna?

Fortuna is owned by Imperial Brands (the United Kingdom, LSE: IMB).[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Imperial Brands PLC reported
Owned since
Not recorded
Previous owner
None recorded
Owner HQ
🇬🇧 United Kingdom, Bristol
Origin
🇪🇸 Spain
Category
Tobacco & nicotineTobacco productsCigarettes
Parent ticker
LSE: IMB
Last verified
· 1 sources

About Fortuna

Fortuna is a Spanish cigarette brand in Imperial's portfolio, sold in multiple pack sizes. Imperial's FY2025 annual report includes it among the brands profiled through adult consumer testimonials as a widely recognised, frequently discussed brand in the Spanish market, reflecting Imperial's broader strategy there of defending share through brand equity investment across price segments.

Ownership timeline of Fortuna

  1. ? – present Imperial Brands [1] reported

Where Fortuna sits in Imperial Brands

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Fortuna sits in Imperial Brands Tree of 20 brands under Imperial Brands. Imperial Brands Fortuna Backwoods blu Champion Crowns Davidoff and 14 more

Open the full Imperial Brands ownership tree →

Other brands owned by Imperial Brands in tobacco & nicotine

See the full Imperial Brands brand portfolio (20) →

Latest news about Fortuna

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Fortuna?

The parent company of Fortuna is Imperial Brands, a publicly listed company headquartered in the United Kingdom.

Is Fortuna Spanish or British?

Fortuna originated in Spain, but it is owned today by Imperial Brands, which is headquartered in the United Kingdom. So Fortuna is a Spanish-origin brand under British ownership.

Is Fortuna still owned by Imperial Brands?

Yes. As of 21 September 2026, Fortuna is still owned by Imperial Brands. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Imperial Brands PLC Annual Report and Accounts 2025 — Imperial Brands PLC, Annual report; retrieved 21 September 2026.

Report a correction Opens a pre-filled GitHub issue. See our corrections policy.