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Scandinavian Tobacco Group: brands it owns and its ownership tree

Scandinavian Tobacco Group (Nasdaq Copenhagen: STG) is a publicly listed company headquartered in Copenhagen, Denmark that owns 13 consumer brands through 1 subsidiary.[1]

Scandinavian Tobacco Group was formed on 1 October 2010 when Skandinavisk Holding A/S combined its tobacco business with the cigar and pipe tobacco business of Swedish Match (excluding Swedish Match's US mass-market cigars), creating what the companies called the world's second-largest cigar company; Skandinavisk Holding held 51% and Swedish Match 49% at formation. It is now listed on Nasdaq Copenhagen. Its wholly owned US subsidiary, General Cigar Company, headquartered in Richmond, Virginia, is the market leader in handmade cigars in the United States, and its own brand pages list Cohiba, Partagas and Hoyo de Monterrey among the US cigar names it makes and sells there — names that are unrelated in ownership to the Cuban originals sold worldwide by Habanos S.A.

Company facts

Legal name
Scandinavian Tobacco Group A/S (also STG, General Cigar Company)
Type
publicly listed company · see all publicly listed company owners
Headquarters
🇩🇰 Copenhagen, Denmark
Founded
2010
Tickers
Nasdaq Copenhagen: STG
Website
www.st-group.com
Last verified
· 4 sources

Scandinavian Tobacco Group in numbers

Everything Scandinavian Tobacco Group owns

2026

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

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Brand portfolio by category

Tobacco & nicotine (13)

Full portfolio, 13 brands, with sources →

Subsidiaries and holding entities

EntityStakeJurisdictionSinceSource
Mac Baren Tobacco Company A/S100%Denmark2024[3][4]

Recent changes to this record

All changes →

Scandinavian Tobacco Group in the global legal-entity registry

The Global Legal Entity Identifier Foundation (GLEIF) keeps an open register of legal entities. Each entity reports its own parents. We show it as a cross-check on the ownership recorded on this page, which is built from filings.

Legal entity identifier (LEI)
5299003KG4JS99TRML67
Registered name
SCANDINAVIAN TOBACCO GROUP A/S (DK)
Registration status
Issued · record updated 24 November 2025
Parent
None named: it reports that no person or entity controls it.
Retrieved
· GLEIF record (JSON)

Frequently asked questions

What brands does Scandinavian Tobacco Group own?

Scandinavian Tobacco Group owns 13 consumer brands tracked here, including Cohiba (United States), Partagas (United States), Hoyo de Monterrey (United States), Macanudo, Amsterdamer and Mac Baren.

Is Scandinavian Tobacco Group a Danish company?

Yes. Scandinavian Tobacco Group is headquartered in Copenhagen, Denmark and was founded in 2010.

Who owns Scandinavian Tobacco Group?

Scandinavian Tobacco Group is a publicly listed company owned by its shareholders; it trades as STG on the Nasdaq Copenhagen.

Sources (4) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Scandinavian Tobacco Group — Our Brands and Facts & Figures — Scandinavian Tobacco Group A/S, Official document; retrieved 21 September 2026.
  2. [2] Mac Baren — Pipe Tobacco — Mac Baren Tobacco Company, Official document; retrieved 3 October 2026.
  3. [3] Scandinavian Tobacco Group A/S completes the acquisition of Mac Baren Tobacco Company A/S (Company Announcement No. 36/2024) — Scandinavian Tobacco Group A/S, via Börskollen, Official press release, published 1 July 2024; retrieved 29 October 2026.
  4. [4] Scandinavian Tobacco Group A/S to acquire Mac Baren Tobacco Company A/S (Company Announcement No. 35/2024) — Scandinavian Tobacco Group A/S, via Inderes, Official press release, published 27 June 2024; retrieved 29 October 2026.

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