Who owns Holger Danske?
Holger Danske is owned by Mac Baren (Denmark), which has owned the brand since 2019.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Mac Baren — Pipe Tobacco, Mac Baren Tobacco Company. Last checked .
Key facts
- Current owner
- Mac Baren Tobacco Company A/S reported
- Owned since
- Owner HQ
- 🇩🇰 Denmark, Svendborg
- Origin
- 🇩🇰 Denmark
- Category
- Tobacco & nicotine › Tobacco products › Pipe & roll-your-own tobacco
- Last verified
- · 1 sources
About Holger Danske
Holger Danske is a pipe tobacco brand Mac Baren says it acquired in 2019, which the company describes as returning the brand to its Danish heritage, with blends made by the classic Danish method. It is among the pipe lines listed on Mac Baren's website, alongside Mac Baren Mixture, Amphora and HH Blends, all made by the family-owned company based in Svendborg.
Ownership timeline of Holger Danske
Where Holger Danske sits in Mac Baren
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Mac Baren ownership tree →
See the full Mac Baren brand portfolio (8) →
Other brands owned by Mac Baren
Mac Baren controls 8 brands on Brandtree, 8 of them in tobacco & nicotine.
Also in tobacco & nicotine
- 7 Seas
- Amphora
- Amsterdamer
- Choice (Mac Baren) (1998)
- HH Blends (2006)
- Mac Baren
- Mac Baren Mixture (1958)
Other brands in pipe & roll-your-own tobacco, and who owns them
Mac Baren has more brands in pipe & roll-your-own tobacco on Brandtree than any other owner: 8 of 21.
| Brand | Owner | Owner based in |
|---|---|---|
| Matossian | Eastern Company | 🇪🇬 Egypt |
| Auld Kendal | Gawith Hoggarth | 🇬🇧 United Kingdom |
| Champion | Imperial Brands | 🇬🇧 United Kingdom |
| Exklusiv | Pöschl Tabak | 🇩🇪 Germany |
| Captain Black | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| Salloum | Eastern Company | 🇪🇬 Egypt |
| Zawati Elna'ma | Eastern Company | 🇪🇬 Egypt |
| Gawith Hoggarth | Gawith Hoggarth | 🇬🇧 United Kingdom |
About the owner: Mac Baren
Mac Baren is a privately held company headquartered in Svendborg, Denmark. Brandtree records 8 brands under its control.
Mac Baren Tobacco Company is a family-owned pipe and fine cut tobacco maker in Svendborg, Denmark. Its own history page traces a small tobacco manufacturer set up in Svendborg in 1826, bought in 1887 by Harald Halberg, and says the Halberg family has run it for five generations. It was renamed Mac Baren in 1995 after the blends of Jørgen Halberg, bought Sutliff Tobacco in 2013, brands from Imperial Tobacco Group in 2015 and the German maker Planta in 2019, and sells in more than 80 countries. It also lists a smokeless line and a Ministry of Snus business, whose brands could not be sourced and are not listed here. It runs a pipe line called Backwoods; that name is left out because the Backwoods cigar brand is recorded under another owner.
🇩🇰 Holger Danske and other Danish brands
Brandtree records a controlling owner for 100 brands that began in Denmark. 25 of them (25%) are now controlled by a company headquartered in another country; Holger Danske is not one of them.
- 3-Stjernet — Atria 🇫🇮
- Albani — Royal Unibrew 🇩🇰
- Arla — Arla Foods 🇩🇰
- BR — Salling Group 🇩🇰
- Bang & Olufsen — Bang & Olufsen 🇩🇰
- Biatain — Coloplast 🇩🇰
Frequently asked questions
Who is the parent company of Holger Danske?
The parent company of Holger Danske is Mac Baren, a privately held company headquartered in Denmark.
Is Holger Danske Danish?
Yes. Holger Danske originated in Denmark and its owner, Mac Baren, is also headquartered in Denmark.
Since when has Mac Baren owned Holger Danske?
Mac Baren has owned Holger Danske since 2019.
Is Holger Danske still owned by Mac Baren?
Yes. As of 3 October 2026, Holger Danske is still owned by Mac Baren. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mac Baren — Pipe Tobacco — Mac Baren Tobacco Company, Official document; retrieved 3 October 2026.
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