Who owns Salloum?
Salloum is owned by Eastern Company (Egypt, EGX: EAST).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Eastern Company S.A.E. — Company profile. Last checked .
Key facts
- Current owner
- Eastern Company S.A.E. reported
- Owner HQ
- 🇪🇬 Egypt
- Origin
- 🇪🇬 Egypt
- Category
- Tobacco & nicotine › Tobacco products › Pipe & roll-your-own tobacco
- Parent ticker
- EGX: EAST
- Last verified
- · 1 sources
About Salloum
Salloum is a molasses (moassel) tobacco brand of Eastern Company, sold plain and in different flavours. Eastern's company profile lists Salloum among its molasses tobacco brands alongside Matossian and Zawati Elna'ma, and a company presentation shows a Salloum Moassel product range.
Ownership timeline of Salloum
- Current owner Eastern Company [1] reported
Where Salloum sits in Eastern Company
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Eastern Company ownership tree →
See the full Eastern Company brand portfolio (11) →
Other brands owned by Eastern Company
Eastern Company controls 11 brands on Brandtree, 11 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in pipe & roll-your-own tobacco, and who owns them
The 21 brands in pipe & roll-your-own tobacco on Brandtree belong to 6 owners. The largest is Mac Baren, with 8; Eastern Company has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| 7 Seas | Mac Baren | 🇩🇰 Denmark |
| Auld Kendal | Gawith Hoggarth | 🇬🇧 United Kingdom |
| Champion | Imperial Brands | 🇬🇧 United Kingdom |
| Exklusiv | Pöschl Tabak | 🇩🇪 Germany |
| Captain Black | Scandinavian Tobacco Group | 🇩🇰 Denmark |
| Amphora | Mac Baren | 🇩🇰 Denmark |
| Amsterdamer | Mac Baren | 🇩🇰 Denmark |
| Choice (Mac Baren) | Mac Baren | 🇩🇰 Denmark |
About the owner: Eastern Company
Eastern Company is a publicly listed company headquartered in Egypt, founded in 1920. Brandtree records 11 brands under its control, and it is listed as EGX: EAST.
Egyptian joint stock company established in 1920 that manufactures cigarettes, molasses (shisha) tobacco, hand-made cigars and pipe and roll-your-own tobacco in Egypt. Its own company profile describes it as a subsidiary of the Chemical Industries Holding Company, and an earlier investor presentation put government ownership at 50.5% with the remainder employees and free float. It also manufactures international cigarette brands under licence from their owners (the profile names Marlboro, LM, Rothmans, Kent, Merit and Winston) and joint-production brands such as Viceroy; those are the owners' brands and are not listed here. Cleopatra is its flagship.
Eastern Company: full profile, brands and acquisition history →
🇪🇬 Salloum and other Egyptian brands
Brandtree records a controlling owner for 45 brands that began in Egypt. 8 of them (18%) are now controlled by a company headquartered in another country; Salloum is not one of them.
Frequently asked questions
Who is the parent company of Salloum?
The parent company of Salloum is Eastern Company, a publicly listed company headquartered in Egypt.
Is Salloum Egyptian?
Yes. Salloum originated in Egypt and its owner, Eastern Company, is also headquartered in Egypt.
Is Salloum still owned by Eastern Company?
Yes. As of 4 October 2026, Salloum is still owned by Eastern Company. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Eastern Company S.A.E. — Company profile — Eastern Company S.A.E., Official document; retrieved 4 October 2026.
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