Mac Baren: brands it owns and its ownership tree
Mac Baren is a privately held company headquartered in Svendborg, Denmark that owns 8 consumer brands.[1]
Mac Baren Tobacco Company is a family-owned pipe and fine cut tobacco maker in Svendborg, Denmark. Its own history page traces a small tobacco manufacturer set up in Svendborg in 1826, bought in 1887 by Harald Halberg, and says the Halberg family has run it for five generations. It was renamed Mac Baren in 1995 after the blends of Jørgen Halberg, bought Sutliff Tobacco in 2013, brands from Imperial Tobacco Group in 2015 and the German maker Planta in 2019, and sells in more than 80 countries. It also lists a smokeless line and a Ministry of Snus business, whose brands could not be sourced and are not listed here. It runs a pipe line called Backwoods; that name is left out because the Backwoods cigar brand is recorded under another owner.
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Company facts
- Legal name
- Mac Baren Tobacco Company A/S
- Type
- privately held company · see all privately held company owners
- Headquarters
- 🇩🇰 Svendborg, Denmark
- Website
- mac-baren.com
- Last verified
- · 1 sources
Mac Baren in numbers
- Mac Baren owns 8 consumer brands tracked here across 1 top-level categories; the largest is tobacco & nicotine with 8 brands.[1]
Everything Mac Baren owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Full-screen interactive tree → · Download as infographic
Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Mac Baren own?
Mac Baren owns 8 consumer brands tracked here, including Amsterdamer, Mac Baren, Mac Baren Mixture, Choice (Mac Baren), 7 Seas and Amphora.
Is Mac Baren a Danish company?
Yes. Mac Baren is headquartered in Svendborg, Denmark.
Who owns Mac Baren?
Mac Baren is privately held. Mac Baren Tobacco Company is a family-owned pipe and fine cut tobacco maker in Svendborg, Denmark.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Mac Baren — Pipe Tobacco — Mac Baren Tobacco Company, Official document; retrieved 3 October 2026.
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