Who owns Hoyo de Monterrey (United States)?
Hoyo de Monterrey (United States) is owned by Scandinavian Tobacco Group (Denmark, Nasdaq Copenhagen: STG).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Scandinavian Tobacco Group — Our Brands and Facts & Figures, Scandinavian Tobacco Group A/S. Last checked .
Key facts
- Current owner
- Scandinavian Tobacco Group A/S reported
- Owner HQ
- 🇩🇰 Denmark, Copenhagen
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Tobacco products › Cigars & cigarillos
- Parent ticker
- Nasdaq Copenhagen: STG
- Last verified
- · 1 sources
About Hoyo de Monterrey (United States)
Hoyo de Monterrey in the United States is a Dominican- and Honduran-made cigar sold by General Cigar Company, a Scandinavian Tobacco Group subsidiary that names it among the brands it makes for the US market. It shares its name, but no ownership, with the Cuban-made Hoyo de Monterrey that Habanos S.A. sells everywhere else in the world. As with the rest of the Habanos portfolio, the split traces to the 1962 US trade embargo on Cuba, which shut Cuban cigars out of the American market and left a separate US business to use the same historic name.
Ownership timeline of Hoyo de Monterrey (United States)
- Current owner Scandinavian Tobacco Group [1] reported
Where Hoyo de Monterrey (United States) sits in Scandinavian Tobacco Group
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Scandinavian Tobacco Group ownership tree →
See the full Scandinavian Tobacco Group brand portfolio (13) →
Other brands owned by Scandinavian Tobacco Group
Scandinavian Tobacco Group controls 13 brands on Brandtree, 13 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in cigars & cigarillos, and who owns them
The 30 brands in cigars & cigarillos on Brandtree belong to 12 owners. The largest is Villiger, with 7; Scandinavian Tobacco Group has 4.
| Brand | Owner | Owner based in |
|---|---|---|
| Constellation | Villiger | 🇨🇭 Switzerland |
| Cohiba | Habanos | 🇨🇺 Cuba |
| H. Upmann (United States) | Tabacalera USA | 🇺🇸 United States |
| Djarum Cigarillos | Djarum | 🇮🇩 Indonesia |
| Backwoods | Imperial Brands | 🇬🇧 United Kingdom |
| Black & Mild | Altria | 🇺🇸 United States |
| Jose Bartolo | Eastern Company | 🇪🇬 Egypt |
| Armenteros Handrolled Cigars | ITC | 🇮🇳 India |
About the owner: Scandinavian Tobacco Group
Scandinavian Tobacco Group is a publicly listed company headquartered in Copenhagen, Denmark, founded in 2010. Brandtree records 13 brands under its control, and it is listed as Nasdaq Copenhagen: STG.
Scandinavian Tobacco Group was formed on 1 October 2010 when Skandinavisk Holding A/S combined its tobacco business with the cigar and pipe tobacco business of Swedish Match (excluding Swedish Match's US mass-market cigars), creating what the companies called the world's second-largest cigar company; Skandinavisk Holding held 51% and Swedish Match 49% at formation. It is now listed on Nasdaq Copenhagen. Its wholly owned US subsidiary, General Cigar Company, headquartered in Richmond, Virginia, is the market leader in handmade cigars in the United States, and its own brand pages list Cohiba, Partagas and Hoyo de Monterrey among the US cigar names it makes and sells there — names that are unrelated in ownership to the Cuban originals sold worldwide by Habanos S.A.
Scandinavian Tobacco Group: full profile, brands and acquisition history →
🇺🇸 Hoyo de Monterrey (United States) and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Hoyo de Monterrey (United States) among them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel — Japan Tobacco 🇯🇵
- Camel (United States) — British American Tobacco 🇬🇧
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Hoyo de Monterrey (United States)?
The parent company of Hoyo de Monterrey (United States) is Scandinavian Tobacco Group, a publicly listed company headquartered in Denmark.
Is Hoyo de Monterrey (United States) owned by Habanos?
No. Hoyo de Monterrey (United States) is owned by Scandinavian Tobacco Group, not Habanos.
Is Hoyo de Monterrey (United States) American or Danish?
Hoyo de Monterrey (United States) originated in the United States, but it is owned today by Scandinavian Tobacco Group, which is headquartered in Denmark. So Hoyo de Monterrey (United States) is an American-origin brand under Danish ownership.
Is Hoyo de Monterrey (United States) still owned by Scandinavian Tobacco Group?
Yes. As of 21 September 2026, Hoyo de Monterrey (United States) is still owned by Scandinavian Tobacco Group. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Scandinavian Tobacco Group — Our Brands and Facts & Figures — Scandinavian Tobacco Group A/S, Official document; retrieved 21 September 2026.
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