Who owns Ploom?
Ploom is owned by Japan Tobacco (Japan, TYO: 2914).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Our heritage, JT International SA. Last checked .
Key facts
- Current owner
- Japan Tobacco Inc. reported
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇯🇵 Japan
- Category
- Tobacco & nicotine › Nicotine alternatives › Heated tobacco & vapes
- Parent ticker
- TYO: 2914
- Last verified
- · 1 sources
About Ploom
Ploom is JT Group's heated-tobacco brand, covering devices such as Ploom X and, from 2025, Ploom AURA and its EVO heated-tobacco sticks, which use JT's "SMART HEATFLOW" heating technology. JT reports Ploom volumes as the main driver of growth in its reduced-risk products business, particularly in Japan, and has budgeted 650 billion yen of reduced-risk-product investment for 2025 to 2027 with a significant share directed at Ploom AURA.
Ownership timeline of Ploom
- Current owner Japan Tobacco [1] reported
Where Ploom sits in Japan Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Japan Tobacco ownership tree →
See the full Japan Tobacco brand portfolio (8) →
Other brands owned by Japan Tobacco
Japan Tobacco controls 8 brands on Brandtree, 8 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in heated tobacco & vapes, and who owns them
The 19 brands in heated tobacco & vapes on Brandtree belong to 10 owners. The largest is Charlie's Holdings, with 4; Japan Tobacco has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Charlie's Chalk Dust | Charlie's Holdings | 🇺🇸 United States |
| Feiliu | RLX Technology | 🇨🇳 China |
| glo | British American Tobacco | 🇬🇧 United Kingdom |
| blu | Imperial Brands | 🇬🇧 United Kingdom |
| FEELM | Smoore | 🇭🇰 Hong Kong |
| NJOY | Altria | 🇺🇸 United States |
| Ispire | Ispire | 🇺🇸 United States |
| lil | KT&G | 🇰🇷 South Korea |
About the owner: Japan Tobacco
Japan Tobacco is a publicly listed company headquartered in Tokyo, Japan. Brandtree records 8 brands under its control, and it is listed as TYO: 2914.
Japan Tobacco is a Tokyo-listed tobacco group that grew into an international company in 1999, when it bought RJR Nabisco's international tobacco business and formed JT International SA, headquartered in Geneva, to run it. JT describes the Gallaher acquisition in 2007 as having "overnight" doubled the size of the group. Its global flagship combustible brands are Winston, Camel, Mevius and LD, and it markets reduced-risk products under the Ploom heated-tobacco and Logic vapour brands.
Japan Tobacco: full profile, brands and acquisition history →
🇯🇵 Ploom and other Japanese brands
Brandtree records a controlling owner for 456 brands that began in Japan. 23 of them (5%) are now controlled by a company headquartered in another country; Ploom is not one of them.
Frequently asked questions
Who is the parent company of Ploom?
The parent company of Ploom is Japan Tobacco, a publicly listed company headquartered in Japan.
Is Ploom Japanese?
Yes. Ploom originated in Japan and its owner, Japan Tobacco, is also headquartered in Japan.
Is Ploom still owned by Japan Tobacco?
Yes. As of 21 September 2026, Ploom is still owned by Japan Tobacco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Our heritage — JT International SA, Official document; retrieved 21 September 2026.
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