Who owns Natural American Spirit?
Natural American Spirit is owned by Japan Tobacco (Japan, TYO: 2914), which has owned the brand since 13 January 2016.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Our heritage, JT International SA. Last checked .
Key facts
- Current owner
- Japan Tobacco Inc. reported
- Owned since
- Owner HQ
- 🇯🇵 Japan, Tokyo
- Origin
- 🇺🇸 United States
- Category
- Tobacco & nicotine › Tobacco products › Cigarettes
- Parent ticker
- TYO: 2914
- Last verified
- · 1 sources
About Natural American Spirit
Natural American Spirit is sold outside the United States, its US duty-free locations, US territories and US military outlets by JT Group, which bought the international rights to the brand name and trademarks, plus the international companies distributing it, from Reynolds American for approximately $5.0 billion in a deal completed 13 January 2016. Santa Fe Natural Tobacco Company, a Reynolds American and now British American Tobacco subsidiary, kept the US rights, so the brand is split by market between JT and BAT.
Ownership timeline of Natural American Spirit
- 2016 – present Japan Tobacco [1] reported
Where Natural American Spirit sits in Japan Tobacco
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Japan Tobacco ownership tree →
See the full Japan Tobacco brand portfolio (8) →
Other brands owned by Japan Tobacco
Japan Tobacco controls 8 brands on Brandtree, 8 of them in tobacco & nicotine.
Also in tobacco & nicotine
Other brands in cigarettes, and who owns them
The 81 brands in cigarettes on Brandtree belong to 13 owners. The largest is Imperial Brands, with 11; Japan Tobacco has 5.
| Brand | Owner | Owner based in |
|---|---|---|
| GG Mild | Gudang Garam | 🇮🇩 Indonesia |
| Crowns | Imperial Brands | 🇬🇧 United Kingdom |
| Camel (United States) | British American Tobacco | 🇬🇧 United Kingdom |
| American Legend | Karelia | 🇬🇷 Greece |
| Boston (Eastern cigarettes) | Eastern Company | 🇪🇬 Egypt |
| Djarum 76 | Djarum | 🇮🇩 Indonesia |
| Capstan | ITC | 🇮🇳 India |
| L&M (United States) | Altria | 🇺🇸 United States |
About the owner: Japan Tobacco
Japan Tobacco is a publicly listed company headquartered in Tokyo, Japan. Brandtree records 8 brands under its control, and it is listed as TYO: 2914.
Japan Tobacco is a Tokyo-listed tobacco group that grew into an international company in 1999, when it bought RJR Nabisco's international tobacco business and formed JT International SA, headquartered in Geneva, to run it. JT describes the Gallaher acquisition in 2007 as having "overnight" doubled the size of the group. Its global flagship combustible brands are Winston, Camel, Mevius and LD, and it markets reduced-risk products under the Ploom heated-tobacco and Logic vapour brands.
Japan Tobacco: full profile, brands and acquisition history →
🇺🇸 Natural American Spirit and other American brands
Brandtree records a controlling owner for 2,570 brands that began in the United States. 501 of them (19%) are now controlled by a company headquartered in another country, Natural American Spirit among them.
- ALP — Turning Point Brands 🇺🇸
- Backwoods — Imperial Brands 🇬🇧
- Black & Mild — Altria 🇺🇸
- Camel (United States) — British American Tobacco 🇬🇧
- Captain Black — Scandinavian Tobacco Group 🇩🇰
- Charlie's Chalk Dust — Charlie's Holdings 🇺🇸
Frequently asked questions
Who is the parent company of Natural American Spirit?
The parent company of Natural American Spirit is Japan Tobacco, a publicly listed company headquartered in Japan.
Is Natural American Spirit owned by British American Tobacco?
No. Natural American Spirit is owned by Japan Tobacco, not British American Tobacco.
Is Natural American Spirit American or Japanese?
Natural American Spirit originated in the United States, but it is owned today by Japan Tobacco, which is headquartered in Japan. So Natural American Spirit is an American-origin brand under Japanese ownership.
Since when has Japan Tobacco owned Natural American Spirit?
Japan Tobacco has owned Natural American Spirit since 13 January 2016.
Is Natural American Spirit still owned by Japan Tobacco?
Yes. As of 21 September 2026, Natural American Spirit is still owned by Japan Tobacco. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Our heritage — JT International SA, Official document; retrieved 21 September 2026.
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