Who are Imperial Brands' biggest competitors?
On Brandtree, Imperial Brands' biggest competitors by shared categories are Altria, which shares 5 categories, such as cigarettes and cigars & cigarillos; Philip Morris International, which shares 4 categories, such as cigarettes; and British American Tobacco, which shares 3 categories, such as cigarettes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Imperial Brands controls 20 brands with a page here, across 6 categories; 24 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Altria Imperial Brands vs Altria | 5 | 83% | Cigarettes, Cigars & cigarillos and Heated tobacco & vapes and 2 more |
| 2 | Philip Morris International | 4 | 67% | Cigarettes, Heated tobacco & vapes and Nicotine pouches and 1 more |
| 3 | British American Tobacco | 3 | 50% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 4 | Eastern Company | 3 | 50% | Cigarettes, Pipe & roll-your-own tobacco and Cigars & cigarillos |
| 5 | Japan Tobacco | 3 | 50% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 6 | Turning Point Brands | 3 | 50% | Snus, Cigars & cigarillos and Nicotine pouches |
| 7 | Djarum | 2 | 33% | Cigarettes and Cigars & cigarillos |
| 8 | ITC | 2 | 17% | Cigarettes and Cigars & cigarillos |
| 9 | KT&G | 2 | 33% | Cigarettes and Heated tobacco & vapes |
| 10 | Scandinavian Tobacco Group | 2 | 33% | Pipe & roll-your-own tobacco and Cigars & cigarillos |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Imperial Brands and Altria: 5 shared categories
Imperial Brands and Philip Morris International: 4 shared categories
| Category | Imperial Brands | Philip Morris International |
|---|---|---|
| Cigarettes | Crowns, Davidoff, Ducados, Fortuna, Gauloises, JPS, Kool, Lambert & Butler, Paramount, West, Winston (United States) | L&M, Marlboro, Parliament |
| Heated tobacco & vapes | blu, Pulze | IQOS |
| Nicotine pouches | Zone | ZYN |
| Snus | Skruf | General |
Imperial Brands and British American Tobacco: 3 shared categories
| Category | Imperial Brands | British American Tobacco |
|---|---|---|
| Cigarettes | Crowns, Davidoff, Ducados, Fortuna, Gauloises, JPS, Kool, Lambert & Butler, Paramount, West, Winston (United States) | Camel (United States), Dunhill, Kent, Lucky Strike, Natural American Spirit (United States), Newport, Pall Mall, Rothmans |
| Heated tobacco & vapes | blu, Pulze | glo, Vuse |
| Nicotine pouches | Zone | Velo |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Imperial Brands owns and the most overlapping owners on Brandtree.