Who are Philip Morris International's biggest competitors?
On Brandtree, Philip Morris International's biggest competitors by shared categories are Altria, which shares 4 categories, such as cigarettes and snus; Imperial Brands, which shares 4 categories, such as cigarettes; and British American Tobacco, which shares 3 categories, such as cigarettes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Philip Morris International controls 6 brands with a page here, across 4 categories; 8 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 8 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Altria | 4 | 80% | Cigarettes, Snus and Heated tobacco & vapes and 1 more |
| 2 | Imperial Brands | 4 | 67% | Cigarettes, Heated tobacco & vapes and Nicotine pouches and 1 more |
| 3 | British American Tobacco | 3 | 75% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 4 | Japan Tobacco | 3 | 75% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 5 | KT&G | 2 | 50% | Cigarettes and Heated tobacco & vapes |
| 6 | Karelia | 1 | 25% | Cigarettes |
| 7 | TTL | 1 | 17% | Cigarettes |
| 8 | ITC | 1 | 9% | Cigarettes |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Philip Morris International and Altria: 4 shared categories
| Category | Philip Morris International | Altria |
|---|---|---|
| Cigarettes | L&M, Marlboro, Parliament | L&M (United States), Marlboro (United States), Parliament (United States), Virginia Slims |
| Snus | General | Copenhagen, Skoal |
| Heated tobacco & vapes | IQOS | NJOY |
| Nicotine pouches | ZYN | on! |
Philip Morris International and Imperial Brands: 4 shared categories
| Category | Philip Morris International | Imperial Brands |
|---|---|---|
| Cigarettes | L&M, Marlboro, Parliament | Crowns, Davidoff, Ducados, Fortuna, Gauloises, JPS, Kool, Lambert & Butler, Paramount, West, Winston (United States) |
| Heated tobacco & vapes | IQOS | blu, Pulze |
| Nicotine pouches | ZYN | Zone |
| Snus | General | Skruf |
Philip Morris International and British American Tobacco: 3 shared categories
| Category | Philip Morris International | British American Tobacco |
|---|---|---|
| Cigarettes | L&M, Marlboro, Parliament | Camel (United States), Dunhill, Kent, Lucky Strike, Natural American Spirit (United States), Newport, Pall Mall, Rothmans |
| Heated tobacco & vapes | IQOS | glo, Vuse |
| Nicotine pouches | ZYN | Velo |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Philip Morris International owns and the most overlapping owners on Brandtree.