Who are British American Tobacco's biggest competitors?
On Brandtree, British American Tobacco's biggest competitors by shared categories are Imperial Brands, which shares 3 categories, such as cigarettes and heated tobacco & vapes; Japan Tobacco, which shares 3 categories, such as cigarettes; and Altria, which shares 3 categories, such as cigarettes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. British American Tobacco controls 11 brands with a page here, across 3 categories; 8 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 8 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Imperial Brands | 3 | 50% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 2 | Japan Tobacco | 3 | 100% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 3 | Altria | 3 | 60% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 4 | Philip Morris International | 3 | 75% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 5 | KT&G | 2 | 67% | Cigarettes and Heated tobacco & vapes |
| 6 | Karelia | 1 | 33% | Cigarettes |
| 7 | ITC | 1 | 10% | Cigarettes |
| 8 | TTL | 1 | 20% | Cigarettes |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
British American Tobacco and Imperial Brands: 3 shared categories
| Category | British American Tobacco | Imperial Brands |
|---|---|---|
| Cigarettes | Camel (United States), Dunhill, Kent, Lucky Strike, Natural American Spirit (United States), Newport, Pall Mall, Rothmans | Crowns, Davidoff, Ducados, Fortuna, Gauloises, JPS, Kool, Lambert & Butler, Paramount, West, Winston (United States) |
| Heated tobacco & vapes | glo, Vuse | blu, Pulze |
| Nicotine pouches | Velo | Zone |
British American Tobacco and Japan Tobacco: 3 shared categories
| Category | British American Tobacco | Japan Tobacco |
|---|---|---|
| Cigarettes | Camel (United States), Dunhill, Kent, Lucky Strike, Natural American Spirit (United States), Newport, Pall Mall, Rothmans | Camel, LD, Mevius, Natural American Spirit, Winston |
| Heated tobacco & vapes | glo, Vuse | Logic, Ploom |
| Nicotine pouches | Velo | Nordic Spirit |
British American Tobacco and Altria: 3 shared categories
| Category | British American Tobacco | Altria |
|---|---|---|
| Cigarettes | Camel (United States), Dunhill, Kent, Lucky Strike, Natural American Spirit (United States), Newport, Pall Mall, Rothmans | L&M (United States), Marlboro (United States), Parliament (United States), Virginia Slims |
| Heated tobacco & vapes | glo, Vuse | NJOY |
| Nicotine pouches | Velo | on! |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand British American Tobacco owns and the most overlapping owners on Brandtree.