Who are Altria's biggest competitors?
On Brandtree, Altria's biggest competitors by shared categories are Imperial Brands, which shares 5 categories, such as cigarettes and cigars & cigarillos; Philip Morris International, which shares 4 categories, such as cigarettes; and British American Tobacco, which shares 3 categories, such as cigarettes.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Altria controls 9 brands with a page here, across 5 categories; 12 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Imperial Brands Altria vs Imperial Brands | 5 | 83% | Cigarettes, Cigars & cigarillos and Heated tobacco & vapes and 2 more |
| 2 | Philip Morris International | 4 | 80% | Cigarettes, Snus and Heated tobacco & vapes and 1 more |
| 3 | British American Tobacco | 3 | 60% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 4 | Japan Tobacco | 3 | 60% | Cigarettes, Heated tobacco & vapes and Nicotine pouches |
| 5 | KT&G | 2 | 40% | Cigarettes and Heated tobacco & vapes |
| 6 | ITC | 2 | 18% | Cigarettes and Cigars & cigarillos |
| 7 | Karelia | 1 | 20% | Cigarettes |
| 8 | TTL | 1 | 14% | Cigarettes |
| 9 | Habanos | 1 | 20% | Cigars & cigarillos |
| 10 | Oettinger Davidoff | 1 | 20% | Cigars & cigarillos |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Altria and Imperial Brands: 5 shared categories
Imperial Brands · Full head-to-head
Altria and Philip Morris International: 4 shared categories
| Category | Altria | Philip Morris International |
|---|---|---|
| Cigarettes | L&M (United States), Marlboro (United States), Parliament (United States), Virginia Slims | L&M, Marlboro, Parliament |
| Snus | Copenhagen, Skoal | General |
| Heated tobacco & vapes | NJOY | IQOS |
| Nicotine pouches | on! | ZYN |
Altria and British American Tobacco: 3 shared categories
| Category | Altria | British American Tobacco |
|---|---|---|
| Cigarettes | L&M (United States), Marlboro (United States), Parliament (United States), Virginia Slims | Camel (United States), Dunhill, Kent, Lucky Strike, Natural American Spirit (United States), Newport, Pall Mall, Rothmans |
| Heated tobacco & vapes | NJOY | glo, Vuse |
| Nicotine pouches | on! | Velo |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Altria owns and the most overlapping owners on Brandtree.