Who are ITC's biggest competitors?
On Brandtree, ITC's biggest competitors by shared categories are FMF, which shares 4 categories, such as pasta and baking mixes & ingredients; Camil, which shares 3 categories, such as pasta; and M. Dias Branco, which shares 3 categories, such as cookies & crackers.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. ITC controls 13 brands with a page here, across 8 categories; 138 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | FMF | 4 | 40% | Pasta, Baking mixes & ingredients and Cookies & crackers and 1 more |
| 2 | Camil | 3 | 33% | Pasta, Baking mixes & ingredients and Cookies & crackers |
| 3 | M. Dias Branco | 3 | 27% | Cookies & crackers, Pasta and Baking mixes & ingredients |
| 4 | URC | 3 | 27% | Salty snacks, Cookies & crackers and Pasta |
| 5 | Alicorp | 3 | 25% | Pasta, Baking mixes & ingredients and Cookies & crackers |
| 6 | Podravka | 3 | 23% | Pasta, Baking mixes & ingredients and Salty snacks |
| 7 | ACI Limited | 3 | 21% | Baking mixes & ingredients, Hand soap & sanitiser and Pasta |
| 8 | RCL FOODS | 3 | 20% | Baking mixes & ingredients, Cookies & crackers and Pasta |
| 9 | Indofood | 3 | 19% | Pasta, Salty snacks and Baking mixes & ingredients |
| 10 | PRAN-RFL | 3 | 17% | Pasta, Cookies & crackers and Salty snacks |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
ITC and FMF: 4 shared categories
ITC and Camil: 3 shared categories
| Category | ITC | Camil |
|---|---|---|
| Pasta | Sunfeast YiPPee! | Camil, Costeño, Santa Amália, Tucapel |
| Baking mixes & ingredients | Aashirvaad | União |
| Cookies & crackers | Sunfeast | Mabel |
ITC and M. Dias Branco: 3 shared categories
| Category | ITC | M. Dias Branco |
|---|---|---|
| Cookies & crackers | Sunfeast | Fortaleza, Piraquê, Richester, Treloso, Vitarella |
| Pasta | Sunfeast YiPPee! | Adria, Isabela |
| Baking mixes & ingredients | Aashirvaad | Finna |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand ITC owns and the most overlapping owners on Brandtree.