Who owns Pure Cassava?
Pure Cassava is owned by Dufil Prima Foods (Nigeria).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Dufil Prima Foods - about us and brands (site content API), Dufil Prima Foods Plc. Last checked .
Key facts
- Current owner
- Dufil Prima Foods Plc reported
- Owner HQ
- 🇳🇬 Nigeria
- Origin
- 🇳🇬 Nigeria
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Last verified
- · 1 sources
About Pure Cassava
Pure Cassava is a range of cassava flour and cassava starch from Dufil Prima Foods. The brand page describes the products as made from freshly harvested cassava tubers grown by Nigerian smallholder farmers using sustainable methods, and as all-natural, gluten-free, grain-free, nut-free and dairy-free. It is sold in sizes from 1lb retail packs through 50lb and 100lb sacks, bulk, and 50kg starch.
Ownership timeline of Pure Cassava
- Current owner Dufil Prima Foods [1] reported
Where Pure Cassava sits in Dufil Prima Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Dufil Prima Foods ownership tree →
See the full Dufil Prima Foods brand portfolio (9) →
Other brands owned by Dufil Prima Foods
Dufil Prima Foods controls 9 brands on Brandtree, 9 of them in food.
Also in food
Other brands in baking mixes & ingredients, and who owns them
The 72 brands in baking mixes & ingredients on Brandtree belong to 45 owners. The largest is Bidco Africa, with 5; Dufil Prima Foods has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| EXE | Unga Group | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Florencia | Molino Cañuelas | 🇦🇷 Argentina |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
About the owner: Dufil Prima Foods
Dufil Prima Foods is a privately held company headquartered in Nigeria, founded in 2001. Brandtree records 9 brands under its control.
Dufil Prima Foods is a Nigerian food and consumer goods manufacturer whose own website says it was incorporated in Nigeria in 2001 and began operations in 1995 to make instant noodles locally, later expanding into pasta, flour, oil and packaging. Its brands page lists noodle, pasta, flour, cassava, snack and edible-oil brands. The company also sells Indomie instant noodles in Nigeria, which Brandtree has not recorded here because the Dufil site does not say who owns the Indomie trademark.
Dufil Prima Foods: full profile, brands and acquisition history →
🇳🇬 Pure Cassava and other Nigerian brands
Brandtree records a controlling owner for 61 brands that began in Nigeria. 14 of them (23%) are now controlled by a company headquartered in another country; Pure Cassava is not one of them.
- BUA Pasta — BUA Foods 🇳🇬
- Erisco — Erisco Foods 🇳🇬
- Gala — UAC of Nigeria 🇳🇬
- Golden Penny — Flour Mills of Nigeria 🇳🇬
- 33 Export — Heineken 🇳🇱
- Aero Contractors — Aero Contractors 🇳🇬
Frequently asked questions
Who is the parent company of Pure Cassava?
The parent company of Pure Cassava is Dufil Prima Foods, a privately held company headquartered in Nigeria.
Is Pure Cassava Nigerian?
Yes. Pure Cassava originated in Nigeria and its owner, Dufil Prima Foods, is also headquartered in Nigeria.
Is Pure Cassava still owned by Dufil Prima Foods?
Yes. As of 4 October 2026, Pure Cassava is still owned by Dufil Prima Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Dufil Prima Foods - about us and brands (site content API) — Dufil Prima Foods Plc, Official document; retrieved 4 October 2026.
Report a correction Opens a pre-filled GitHub issue. See our corrections policy.