Who owns Aashirvaad?
Aashirvaad is owned by ITC (India, NSE: ITC).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: ITC Limited Report and Accounts 2026. Last checked .
Key facts
- Current owner
- ITC Limited reported
- Owner HQ
- 🇮🇳 India, Kolkata
- Origin
- 🇮🇳 India
- Founded
- 2002
- Category
- Food › Meals & meal components › Baking mixes & ingredients
- Parent ticker
- NSE: ITC
- Trademark registrant
- ITC LIMITED (USPTO)
- Last verified
- · 2 sources
About Aashirvaad
Aashirvaad is the largest branded wheat flour in India, a category that was almost entirely unbranded before it launched in 2002 because households bought grain loose and had it milled locally. Persuading people to pay for packaged atta was the single largest change ITC made to Indian grocery.
Trademark record for Aashirvaad
The USPTO record for the Aashirvaad mark lists ITC LIMITED as the owner of record (serial number 98192183). That name matches the owner named above.[2]
Ownership timeline of Aashirvaad
Where Aashirvaad sits in ITC
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full ITC ownership tree →
See the full ITC brand portfolio (17) →
Other brands owned by ITC
ITC controls 17 brands on Brandtree, 4 of them in food.
Also in food
- Bingo! (2007)
- Sunfeast (2003)
- Sunfeast YiPPee! (2010)
Founded in the 2000s
- Classmate (2003)
Other brands in baking mixes & ingredients, and who owns them
The 72 brands in baking mixes & ingredients on Brandtree belong to 45 owners. The largest is Bidco Africa, with 5.
| Brand | Owner | Owner based in |
|---|---|---|
| Cowboy | Bidco Africa | 🇰🇪 Kenya |
| EXE | Unga Group | 🇰🇪 Kenya |
| Golden Penny | Flour Mills of Nigeria | 🇳🇬 Nigeria |
| Al Horra | Lesieur Cristal | 🇲🇦 Morocco |
| Florencia | Molino Cañuelas | 🇦🇷 Argentina |
| Amuleia | Nisshin Seifun | 🇯🇵 Japan |
| Clabber Girl | B&G Foods | 🇺🇸 United States |
| BUA Sugar | BUA Foods | 🇳🇬 Nigeria |
About the owner: ITC
ITC is a publicly listed company headquartered in Kolkata, India, founded in 1910. Brandtree records 17 brands under its control, and it is listed as NSE: ITC.
ITC was founded in 1910 as the Imperial Tobacco Company of India and spent the last three decades building a packaged foods business that now rivals its original trade. It is one of the largest companies in India by market value, and its foods division was assembled almost entirely from brands it created rather than bought.
🇮🇳 Aashirvaad and other Indian brands
Brandtree records a controlling owner for 279 brands that began in India. 9 of them (3%) are now controlled by a company headquartered in another country; Aashirvaad is not one of them.
Frequently asked questions
Who is the parent company of Aashirvaad?
The parent company of Aashirvaad is ITC, a publicly listed company headquartered in India.
Is Aashirvaad Indian?
Yes. Aashirvaad originated in India in 2002 and its owner, ITC, is also headquartered in India.
Is Aashirvaad still owned by ITC?
Yes. As of 28 September 2026, Aashirvaad is still owned by ITC. The ownership record was last checked against primary sources on that date.
Sources (2) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] ITC Limited Report and Accounts 2026 — ITC Limited, Annual report; retrieved 28 September 2026.
- [2] USPTO: AASHIRVAAD, serial 98192183, registration 7488799 — United States Patent and Trademark Office, Trademark registry; retrieved 28 September 2026.
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