Who owns Mabel?
Mabel is owned by Camil (Brazil, B3: CAML3), which has owned the brand since 2022.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Camil Alimentos — perfil corporativo, Camil Alimentos S.A. Last checked .
Key facts
- Current owner
- Camil Alimentos S.A. reported
- Owned since
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- B3: CAML3
- Last verified
- · 1 sources
About Mabel
Mabel is a Brazilian cookies and crackers brand that Camil acquired in 2022, along with a licence to make Toddy-branded cookies. The deals took Camil into cookies, a higher-value category than its rice and beans. In 2025 Camil ran a Mabel revitalisation campaign, with launches aimed at improving product mix and profitability.
Ownership timeline of Mabel
Where Mabel sits in Camil
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Camil ownership tree →
See the full Camil brand portfolio (7) →
Other brands owned by Camil
Camil controls 7 brands on Brandtree, 7 of them in food.
Also in food
Other brands in cookies & crackers, and who owns them
The 141 brands in cookies & crackers on Brandtree belong to 57 owners. The largest is Valeo Foods, with 13.
| Brand | Owner | Owner based in |
|---|---|---|
| Andante | Valeo Foods | 🇮🇪 Ireland |
| belVita | Mondelēz | 🇺🇸 United States |
| Choco Mucho | Rebisco | 🇵🇭 Philippines |
| Eti Burçak | Eti | 🇹🇷 Turkey |
| emNAU | Paradise Foods | 🇵🇬 Papua New Guinea |
| Fortaleza | M. Dias Branco | 🇧🇷 Brazil |
| Biskrem | Ülker Bisküvi | 🇹🇷 Turkey |
| Bourbon | Bombay Burmah | 🇮🇳 India |
About the owner: Camil
Camil is a publicly listed company headquartered in São Paulo, Brazil, founded in 1963. Brandtree records 7 brands under its control, and it is listed as B3: CAML3.
Camil Alimentos started in 1963 as a rice growers' cooperative in Rio Grande do Sul and later moved its headquarters to São Paulo. It grew by acquisition: sugar with União, canned fish with Coqueiro, pasta with Santa Amália and cookies with Mabel, plus rice companies in Uruguay, Chile, Peru, Ecuador and Paraguay. It listed on B3's Novo Mercado in 2017 and leads the rice market in all six countries. It reported net revenue of R$11 billion for 2025.
🇧🇷 Mabel and other Brazilian brands
Brandtree records a controlling owner for 177 brands that began in Brazil. 32 of them (18%) are now controlled by a company headquartered in another country; Mabel is not one of them.
- Adria — M. Dias Branco 🇧🇷
- Biotônico Fontoura — Hypera 🇧🇷
- Friboi — JBS 🇧🇷
- Guarani — Tereos 🇫🇷
- Perdigão — MBRF 🇧🇷
- Queensberry — Hero Group 🇨🇭
Frequently asked questions
Who is the parent company of Mabel?
The parent company of Mabel is Camil, a publicly listed company headquartered in Brazil.
Is Mabel Brazilian?
Yes. Mabel originated in Brazil and its owner, Camil, is also headquartered in Brazil.
Since when has Camil owned Mabel?
Camil has owned Mabel since 2022.
Is Mabel still owned by Camil?
Yes. As of 16 September 2026, Mabel is still owned by Camil. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Camil Alimentos — perfil corporativo — Camil Alimentos S.A., Official document; retrieved 16 September 2026.
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