Brandtree

Who owns Mabel?

Mabel is owned by Camil (Brazil, B3: CAML3), which has owned the brand since 2022.[1]

This ownership is reported in official statements but has not yet been matched to a regulatory filing.

Key facts

Current owner
Camil Alimentos S.A. reported
Owned since
Previous owner
None recorded
Owner HQ
🇧🇷 Brazil, São Paulo
Origin
🇧🇷 Brazil
Category
FoodSnacksCookies & crackers
Parent ticker
B3: CAML3
Last verified
· 1 sources

About Mabel

Mabel is a Brazilian cookies and crackers brand that Camil acquired in 2022, along with a licence to make Toddy-branded cookies. The deals took Camil into cookies, a higher-value category than its rice and beans. In 2025 Camil ran a Mabel revitalisation campaign, with launches aimed at improving product mix and profitability.

Ownership timeline of Mabel

Owners of Mabel over 2022 to 2026 Camil 2022–present Camil 202220232024202520262027
  1. 2022 – present Camil [1] reported

Where Mabel sits in Camil

Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.

Where Mabel sits in Camil Tree of 7 brands under Camil. Camil Mabel Camil Coqueiro Costeño Santa Amália Tucapel and 1 more

Open the full Camil ownership tree →

Other brands owned by Camil in food

See the full Camil brand portfolio (7) →

Latest news about Mabel

No tagged news items yet. Deals, regulatory actions and recalls are added from SEC filings, regulators and trade press; only titles and links are stored.

Headlines link to the original publisher. Brandtree does not reproduce article text.

Frequently asked questions

Who is the parent company of Mabel?

The parent company of Mabel is Camil, a publicly listed company headquartered in Brazil.

Is Mabel Brazilian?

Yes. Mabel originated in Brazil and its owner, Camil, is also headquartered in Brazil.

Since when has Camil owned Mabel?

Camil has owned Mabel since 2022.

Is Mabel still owned by Camil?

Yes. As of 16 September 2026, Mabel is still owned by Camil. The ownership record was last checked against primary sources on that date.

Sources (1) & corrections

Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.

  1. [1] Camil Alimentos — perfil corporativo — Camil Alimentos S.A., Official document; retrieved 16 September 2026.

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