Who owns Mabel?
Mabel is owned by Camil (Brazil, B3: CAML3), which has owned the brand since 2022.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Key facts
- Current owner
- Camil Alimentos S.A. reported
- Owned since
- Previous owner
- None recorded
- Owner HQ
- 🇧🇷 Brazil, São Paulo
- Origin
- 🇧🇷 Brazil
- Category
- Food › Snacks › Cookies & crackers
- Parent ticker
- B3: CAML3
- Last verified
- · 1 sources
About Mabel
Mabel is a Brazilian cookies and crackers brand that Camil acquired in 2022, along with a licence to make Toddy-branded cookies. The deals took Camil into cookies, a higher-value category than its rice and beans. In 2025 Camil ran a Mabel revitalisation campaign, with launches aimed at improving product mix and profitability.
Ownership timeline of Mabel
Where Mabel sits in Camil
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Camil ownership tree →
Other brands owned by Camil in food
Latest news about Mabel
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Frequently asked questions
Who is the parent company of Mabel?
The parent company of Mabel is Camil, a publicly listed company headquartered in Brazil.
Is Mabel Brazilian?
Yes. Mabel originated in Brazil and its owner, Camil, is also headquartered in Brazil.
Since when has Camil owned Mabel?
Camil has owned Mabel since 2022.
Is Mabel still owned by Camil?
Yes. As of 16 September 2026, Mabel is still owned by Camil. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Camil Alimentos — perfil corporativo — Camil Alimentos S.A., Official document; retrieved 16 September 2026.
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