Brandtree

Who are Eastern Company's biggest competitors?

On Brandtree, Eastern Company's biggest competitors by shared categories are Imperial Brands, which shares 3 categories, such as cigarettes and pipe & roll-your-own tobacco; Djarum, which shares 2 categories, such as cigarettes; and ITC, which shares 2 categories, such as cigarettes.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Eastern Company controls 11 brands with a page here, across 3 categories; 21 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Imperial Brands 3 50% Cigarettes, Pipe & roll-your-own tobacco and Cigars & cigarillos
2 Djarum 2 67% Cigarettes and Cigars & cigarillos
3 ITC 2 22% Cigarettes and Cigars & cigarillos
4 Wismilak 2 67% Cigarettes and Cigars & cigarillos
5 Altria 2 33% Cigarettes and Cigars & cigarillos
6 Scandinavian Tobacco Group 2 67% Cigars & cigarillos and Pipe & roll-your-own tobacco
7 Gudang Garam 1 33% Cigarettes
8 Karelia 1 33% Cigarettes
9 British American Tobacco 1 20% Cigarettes
10 Japan Tobacco 1 20% Cigarettes

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

Eastern Company and Imperial Brands: 3 shared categories

Imperial Brands

Eastern Company and Djarum: 2 shared categories

Djarum

Eastern Company and ITC: 2 shared categories

ITC

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Eastern Company owns and the most overlapping owners on Brandtree.