Brandtree

Where do AJE and Coca-Cola compete?

AJE and Coca-Cola own brands in 5 of the same categories on Brandtree, including juice & juice drinks and cola.

Competing here means only that both companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Of their categories combined, 63% are shared. AJE has 8 brands in the shared categories and Coca-Cola has 20. Only controlled brands are counted; licences and minority stakes are not.

AJE (competitors) · Coca-Cola (competitors) · All overlapping owners

5 categories where both own brands

CategoryAJECoca-Cola
Juice & juice drinksAmayu, Cifrut, PulpAppletiser, Innocent, Maaza, Minute Maid, Simply
ColaBIG Cola, Kola RealCoca-Cola, Coca-Cola Light, Coca-Cola Zero Sugar, Diet Coke, Thums Up
Bottled waterCieloDasani, Smartwater, Topo Chico, Vitaminwater
Ready-to-drink tea & coffeeFree TeaAyataka, Fuze Tea, Georgia
Sports & hydration drinksSporadeAquarius, BodyArmor, Powerade

Only AJE: 1 category without Coca-Cola

CategoryAJE brands
Energy drinksVolt

Only Coca-Cola: 2 categories without AJE

CategoryCoca-Cola brands
Other carbonated soft drinksFanta, Limca, Sprite
Coffee & café chainsCosta Coffee

Looking for whether one of these companies owns the other's brands? That is a different question, answered on the ownership comparison pages.