Who owns Pulp?
Pulp, a drinks brand, is owned by AJE (Peru).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Grupo AJE — Reporte de Sostenibilidad 2024, AJE Group. Last checked .
Key facts
- Current owner
- AJE Group reported
- Owner HQ
- 🇵🇪 Peru, Lima
- Origin
- 🇵🇪 Peru
- Category
- Beverages › Soft drinks › Juice & juice drinks
- Last verified
- · 1 sources
About Pulp
Pulp is AJE's nectar, a fruit drink the company presents as delicious and nutritious through a commitment to natural ingredients, inviting people to see life in a cheerful, playful way. AJE describes its character as active and multitasking, flexible and adaptable to change, with practicality an important attribute of how it is consumed — which is the company's way of saying it is built for drinking on the move. New flavours and formats were added during 2024.
Ownership timeline of Pulp
Where Pulp sits in AJE
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full AJE ownership tree →
See the full AJE brand portfolio (9) →
Other brands owned by AJE
AJE controls 9 brands on Brandtree, 9 of them in beverages.
Also in beverages
Other brands in juice & juice drinks, and who owns them
The 142 brands in juice & juice drinks on Brandtree belong to 84 owners. The largest is Eckes-Granini, with 11; AJE has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| Brämhults | Eckes-Granini | 🇩🇪 Germany |
| Apple & Eve | Lassonde | 🇨🇦 Canada |
| Appletiser | Coca-Cola | 🇺🇸 United States |
| Kagome Tomato Juice | Kagome | 🇯🇵 Japan |
| Fructal | Nectar Group | 🇷🇸 Serbia |
| All Coco | Sappe | 🇹🇭 Thailand |
| Kiddy Pack | Kasapreko | 🇬🇭 Ghana |
| Boka | Quala | 🇨🇴 Colombia |
About the owner: AJE
AJE is a privately held company headquartered in Lima, Peru, founded in 1988. Brandtree records 9 brands under its control.
AJE is a Peruvian multinational drinks maker built on the idea it calls democratising consumption: making soft drinks cheap enough for markets the international bottlers had priced out. Its history begins in 1988, when the Añaños Jeri family started producing drinks in Ayacucho, in the Peruvian Andes, giving rise to the Kola Real brand. It is still run by the family, several of whom sit on its board, and it now has commercial operations in Mexico, Guatemala, El Salvador, Nicaragua, Costa Rica, Panama, Ecuador, Honduras, Venezuela, Colombia, Bolivia, Peru, Nigeria, Cameroon, Réunion, Madagascar, Spain, Egypt, India, Vietnam, Thailand and Indonesia. Its portfolio spans more than eight categories — carbonated soft drinks, juices, waters, teas, isotonic and energy drinks — sold through its own plants, distribution centres and a franchise network, and none of it is bottled under licence from another brand owner.
🇵🇪 Pulp and other Peruvian brands
Brandtree records a controlling owner for 57 brands that began in Peru. 12 of them (21%) are now controlled by a company headquartered in another country; Pulp is not one of them.
- San Mateo — Gloria 🇵🇪
- Alacena — Alicorp 🇵🇪
- Banco de Crédito del Perú — Credicorp 🇵🇪
- Bazo Velarde — Laive 🇵🇪
- Braedt — Sigma Foods 🇲🇽
- Costeño — Camil 🇧🇷
Frequently asked questions
Who is the parent company of Pulp?
The parent company of Pulp is AJE, a privately held company headquartered in Peru.
Is Pulp Peruvian?
Yes. Pulp originated in Peru and its owner, AJE, is also headquartered in Peru.
Is Pulp still owned by AJE?
Yes. As of 20 September 2026, Pulp is still owned by AJE. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Grupo AJE — Reporte de Sostenibilidad 2024 — AJE Group, Annual report; retrieved 20 September 2026.
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