Who owns Deseo?
Deseo is owned by CasaLuker (Colombia).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Marcas - CasaLuker, CasaLuker S.A. Last checked .
Key facts
- Current owner
- CasaLuker S.A. reported
- Owner HQ
- 🇨🇴 Colombia
- Origin
- 🇨🇴 Colombia
- Category
- Personal care & beauty › Bath, soap & hand care › Bar soap & body wash
- Last verified
- · 1 sources
About Deseo
Deseo is a CasaLuker personal-care soap brand whose slogan is the secret of radiant skin. The company's site lists seven bar soaps, including natural original, moisturising and antibacterial versions and ones with seaweed, coconut almond, oatmeal and green apple, plus four liquid hand and body soaps in the seaweed, green apple, coconut almond and oatmeal scents.
Ownership timeline of Deseo
Where Deseo sits in CasaLuker
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full CasaLuker ownership tree →
See the full CasaLuker brand portfolio (12) →
Other brands owned by CasaLuker
CasaLuker controls 12 brands on Brandtree, 2 of them in personal care & beauty.
Also in personal care & beauty
Other brands in bar soap & body wash, and who owns them
The 42 brands in bar soap & body wash on Brandtree belong to 29 owners. The largest is Unilever, with 5; CasaLuker has 2.
| Brand | Owner | Owner based in |
|---|---|---|
| Dove | Unilever | 🇬🇧 United Kingdom |
| MediHerb | Trade Kings | 🇿🇲 Zambia |
| Cavaillès | Bolton Group | 🇮🇹 Italy |
| Protex | Colgate-Palmolive | 🇺🇸 United States |
| Bath Roman | Earth | 🇯🇵 Japan |
| Jovia | Jyothy Labs | 🇮🇳 India |
| Ivory | Procter & Gamble | 🇺🇸 United States |
| Claire | Sulfo Rwanda | 🇷🇼 Rwanda |
About the owner: CasaLuker
CasaLuker is a privately held company headquartered in Colombia. Brandtree records 12 brands under its control.
CasaLuker is a Colombian company that describes itself as having more than 110 years of history. Its website lists administrative offices in Bogotá and Manizales and a portfolio of chocolate, coffee, pantry, confectionery, household cleaning and personal hygiene brands. It also makes chocolate for other companies and exports through distributors. Its site says all trademarks shown are the property or use of CasaLuker S.A.; the brand pages do not distinguish owned from licensed marks, so it is treated here as owner of those it lists.
🇨🇴 Deseo and other Colombian brands
Brandtree records a controlling owner for 99 brands that began in Colombia. 10 of them (10%) are now controlled by a company headquartered in another country; Deseo is not one of them.
Frequently asked questions
Who is the parent company of Deseo?
The parent company of Deseo is CasaLuker, a privately held company headquartered in Colombia.
Is Deseo Colombian?
Yes. Deseo originated in Colombia and its owner, CasaLuker, is also headquartered in Colombia.
Is Deseo still owned by CasaLuker?
Yes. As of 4 October 2026, Deseo is still owned by CasaLuker. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Marcas - CasaLuker — CasaLuker S.A., Official document; retrieved 4 October 2026.
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