Who owns ZEAL?
ZEAL is owned by China Pet Foods (China, SZSE: 002891).[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: 烟台中宠食品股份有限公司 2025 年年度报告 (Yantai China Pet Foods — 2025 Annual Report), Yantai China Pet Foods Co., Ltd, 24 April 2026. Last checked .
Key facts
- Current owner
- Yantai China Pet Foods Co., Ltd. reported
- Owner HQ
- 🇨🇳 China, Yantai
- Origin
- 🇳🇿 New Zealand, Auckland
- Founded
- 1999 by Harjit Sidhu
- Category
- Pet & animal care › Pet food › Pet treats & supplements
- Parent ticker
- SZSE: 002891
- Last verified
- · 1 sources
About ZEAL
ZEAL is a natural pet food brand founded in New Zealand in 1999 by Harjit Sidhu and made by The Natural Pet Treat Company (NPTC) of Auckland, which China Pet Foods wholly owns. Its range, made from New Zealand ingredients, includes treats, air-dried food, wet food for dogs and cats, pet milk and fish oil, and is sold in more than 30 countries. In China it is sold at the premium end of the market as 新西兰 ZEAL 真致.
Ownership timeline of ZEAL
- Current owner China Pet Foods [1] reported
Where ZEAL sits in China Pet Foods
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full China Pet Foods ownership tree →
See the full China Pet Foods brand portfolio (4) →
Other brands owned by China Pet Foods
China Pet Foods controls 4 brands on Brandtree, 4 of them in pet & animal care.
Also in pet & animal care
- Great Jack's
- Toptrees
- Wanpy (1998)
Other brands in pet treats & supplements, and who owns them
China Pet Foods has more brands in pet treats & supplements on Brandtree than any other owner: 3 of 14.
| Brand | Owner | Owner based in |
|---|---|---|
| Jerhigh | CP Foods | 🇹🇭 Thailand |
| BARK | BARK | 🇺🇸 United States |
| Kaytee | Central Garden & Pet | 🇺🇸 United States |
| Dog Joy | Freshpet | 🇺🇸 United States |
| Zesty Paws | H&H Group | 🇭🇰 Hong Kong |
| CIAO Churu | Inaba Foods | 🇯🇵 Japan |
| Milk-Bone | J.M. Smucker | 🇺🇸 United States |
| Delickcious | Kormotech | 🇺🇦 Ukraine |
About the owner: China Pet Foods
China Pet Foods is a publicly listed company headquartered in Yantai, China, founded in 1998. Brandtree records 4 brands under its control, and it is listed as SZSE: 002891.
China Pet Foods is a pet food maker based in Yantai, Shandong, which began in 1998 by exporting chicken jerky treats to Japan and in 2017 became the first Chinese pet company listed on the main board of the Shenzhen Stock Exchange. It makes dry food, wet food and treats for dogs and cats under its own brands and for other companies, with factories in China, the United States, Canada, New Zealand, Mexico and Cambodia. Revenue was RMB 5.22 billion in 2025, 64% of it from outside China.
China Pet Foods: full profile, brands and acquisition history →
🇳🇿 ZEAL and other New Zealand brands
Brandtree records a controlling owner for 76 brands that began in New Zealand. 20 of them (26%) are now controlled by a company headquartered in another country, ZEAL among them.
- Omega Plus — NZ King Salmon 🇳🇿
- AA Insurance — Suncorp Group 🇦🇺
- Air Chathams — Air Chathams 🇳🇿
- Air New Zealand — Air New Zealand 🇳🇿
- Anchor — Lactalis 🇫🇷
- Anchor Food Professionals — Fonterra 🇳🇿
Frequently asked questions
Who is the parent company of ZEAL?
The parent company of ZEAL is China Pet Foods, a publicly listed company headquartered in China.
Is ZEAL New Zealand or Chinese?
ZEAL originated in New Zealand in 1999, but it is owned today by China Pet Foods, which is headquartered in China. So ZEAL is a New Zealand-origin brand under Chinese ownership.
Is ZEAL still owned by China Pet Foods?
Yes. As of 25 October 2026, ZEAL is still owned by China Pet Foods. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] 烟台中宠食品股份有限公司 2025 年年度报告 (Yantai China Pet Foods — 2025 Annual Report) — Yantai China Pet Foods Co., Ltd., Annual report, published 24 April 2026; retrieved 25 October 2026.
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