Brandtree

When did Colgate-Palmolive buy and sell its brands?

Colgate-Palmolive has completed 4 recorded acquisitions and 0 divestitures or spin-offs, spanning 2004 to 2019.

DateTypeAssetsCounterpartyValue
Jul 2019AcquisitionFilorga€1.69bn
Jun 2011AcquisitionSanexUnilever€672m
May 2006AcquisitionTom's of Maine$100m
May 2004Acquisitionmeridol and elmexundisclosed

2019

Acquisition closed

Colgate-Palmolive acquires Filorga

Colgate-Palmolive acquired the French skincare brand Filorga for about €1.69 billion, its largest acquisition. It was an attempt to move into higher-margin premium skin care, a category dominated by L'Oréal and Estée Lauder.

Value
€1.69bn
Seller
Regulatory
None recorded

2011

Acquisition closed

Colgate-Palmolive acquires Sanex

Colgate-Palmolive bought Sanex from Unilever for about EUR 672 million. Unilever was selling because competition authorities required it to divest Sanex before it could complete its purchase of Sara Lee's personal care business, so one company's remedy became another's acquisition.

Value
€672m
Seller
Unilever
Regulatory
None recorded

2006

Acquisition closed

Colgate-Palmolive acquires Tom's of Maine

Colgate-Palmolive bought 84 per cent of Tom's of Maine for about $100 million, leaving the founders with the rest. Tom's had been built on natural ingredients and a refusal to test on animals, and the sale to a mass-market giant was contentious among the customers it had attracted on exactly those grounds.

Value
$100m
Seller
Regulatory
None recorded

2004

Acquisition closed

Colgate-Palmolive acquires meridol and elmex

Colgate-Palmolive acquired GABA Holding, a Swiss oral care company selling elmex and meridol through European pharmacies. The purchase gave Colgate a pharmacy channel and a specialist reputation in Europe that its mass-market toothpaste could not reach on its own. The price was not disclosed.

Value
Undisclosed
Seller
Regulatory
None recorded

Colgate-Palmolive acquisitions on a timeline

Timeline of completed acquisitions by Colgate-Palmolive

Full chart with a text equivalent, free to republish with attribution.