Who are Discovery's biggest competitors?
On Brandtree, Discovery's biggest competitors by shared categories are Sanlam, which shares 3 categories, such as life & health insurance and health insurers; nib, which shares 2 categories, such as health insurers; and Genworth, which shares 2 categories, such as life & health insurance.
Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. Discovery controls 4 brands with a page here, across 3 categories; 60 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.
Top 10 competitors by shared categories
| # | Company | Shared categories | Overlap | For example |
|---|---|---|---|---|
| 1 | Sanlam | 3 | 60% | Life & health insurance, Health insurers and Property & casualty insurance |
| 2 | nib | 2 | 67% | Health insurers and Property & casualty insurance |
| 3 | Genworth | 2 | 67% | Life & health insurance and Property & casualty insurance |
| 4 | Meiji Yasuda | 2 | 67% | Life & health insurance and Property & casualty insurance |
| 5 | Sampo | 2 | 67% | Property & casualty insurance and Health insurers |
| 6 | Sumitomo Life | 2 | 67% | Life & health insurance and Property & casualty insurance |
| 7 | Old Mutual | 2 | 50% | Life & health insurance and Property & casualty insurance |
| 8 | Freedom Holding | 2 | 22% | Life & health insurance and Property & casualty insurance |
| 9 | ageas | 1 | 33% | Property & casualty insurance |
| 10 | Allstate | 1 | 33% | Property & casualty insurance |
Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.
Discovery and Sanlam: 3 shared categories
Discovery and nib: 2 shared categories
Discovery and Genworth: 2 shared categories
| Category | Discovery | Genworth |
|---|---|---|
| Life & health insurance | VitalityLife | CareScout |
| Property & casualty insurance | Discovery Insure | Enact |
A page like this is published only when a company's closest match shares at least 3 categories. See also every brand Discovery owns and the most overlapping owners on Brandtree.