Who owns Assupol?
Assupol is owned by Sanlam (South Africa, JSE: SLM), which has owned the brand since 1 October 2024.[1]
This ownership is reported in official statements but has not yet been matched to a regulatory filing.
Evidence: Sanlam Limited Annual Financial Statements 2025. Last checked .
Key facts
- Current owner
- Sanlam Limited reported
- Owned since
- Owner HQ
- 🇿🇦 South Africa
- Origin
- 🇿🇦 South Africa
- Category
- Finance & insurance › Insurance › Life & health insurance
- Parent ticker
- JSE: SLM
- Last verified
- · 1 sources
About Assupol
Assupol is a South African insurer, Assupol Holdings Ltd, which Sanlam says it acquired a 100% interest in effective 1 October 2024, gaining control for the first time. The 2025 annual financial statements say Assupol continues to be integrated into the group and that Assupol issued subordinated bonds of R350 million in three tranches.
Ownership timeline of Assupol
Where Assupol sits in Sanlam
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
Open the full Sanlam ownership tree →
See the full Sanlam brand portfolio (6) →
Other brands owned by Sanlam
Sanlam controls 6 brands on Brandtree, 5 of them in finance & insurance.
Also in finance & insurance
Other brands in life & health insurance, and who owns them
The 33 brands in life & health insurance on Brandtree belong to 19 owners. The largest is Nippon Life, with 4; Sanlam has 3.
| Brand | Owner | Owner based in |
|---|---|---|
| LIC | LIC of India | 🇮🇳 India |
| Hanasaku Life Insurance | Nippon Life | 🇯🇵 Japan |
| Meiji Yasuda | Meiji Yasuda | 🇯🇵 Japan |
| Elips Life | Swiss Re | 🇨🇭 Switzerland |
| American Income Life | Globe Life | 🇺🇸 United States |
| Singlife | Sumitomo Life | 🇯🇵 Japan |
| CNP Assurances | CNP Assurances | 🇫🇷 France |
| VitalityLife | Discovery | 🇿🇦 South Africa |
About the owner: Sanlam
Sanlam is a publicly listed company headquartered in South Africa. Brandtree records 6 brands under its control, and it is listed as JSE: SLM.
Sanlam Limited is a South African public company whose 2025 annual financial statements say its equity is listed on the JSE Limited, A2X and the Namibian Stock Exchange, and describe the Sanlam group as one of the largest established financial services groups in Africa. The statements list its segments as Sanlam Life and Savings (including Glacier), Pan-Africa, Asia, Sanlam Investments and Santam. They report that Sanlam held 62,35% of Santam Limited and a 51% interest in the SanlamAllianz Africa joint venture at 31 December 2025.
🇿🇦 Assupol and other South African brands
Brandtree records a controlling owner for 175 brands that began in South Africa. 12 of them (7%) are now controlled by a company headquartered in another country; Assupol is not one of them.
- Discovery Insure — Discovery 🇿🇦
- Flash — Pepkor 🇿🇦
- OM Bank — Old Mutual 🇿🇦
- Santam Agriculture — Santam 🇿🇦
- @home — TFG 🇿🇦
- Airlink — Airlink 🇿🇦
Frequently asked questions
Who is the parent company of Assupol?
The parent company of Assupol is Sanlam, a publicly listed company headquartered in South Africa.
Is Assupol South African?
Yes. Assupol originated in South Africa and its owner, Sanlam, is also headquartered in South Africa.
Since when has Sanlam owned Assupol?
Sanlam has owned Assupol since 1 October 2024.
Is Assupol still owned by Sanlam?
Yes. As of 12 October 2026, Assupol is still owned by Sanlam. The ownership record was last checked against primary sources on that date.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Sanlam Limited Annual Financial Statements 2025 — Sanlam Limited, Annual report; retrieved 12 October 2026.
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