Brandtree

When did General Mills buy and sell its brands?

General Mills has completed 3 recorded acquisitions and 0 divestitures or spin-offs, spanning 2001 to 2018.

DateTypeAssetsCounterpartyValue
Apr 2018AcquisitionBlue Buffalo$8bn
Oct 2014AcquisitionAnnie's$820m
Oct 2001AcquisitionPillsbury, Old El Paso and Häagen-Dazs (North America)Diageo$10.5bn

2018

Acquisition closed

General Mills acquires Blue Buffalo

General Mills acquired Blue Buffalo for about $8 billion, its largest acquisition. Pet food had been growing while packaged human food stagnated, and Blue Buffalo sold on named whole ingredients rather than meat meals, largely through pet specialty retailers.

Value
$8bn
Seller
Regulatory
None recorded

2014

Acquisition closed

General Mills acquires Annie's

General Mills acquired Annie's for about $820 million, buying an organic food company whose rabbit logo and pasta shapes had been built in deliberate opposition to the packaged food industry that bought it.

Value
$820m
Seller
Regulatory
None recorded

2001

General Mills acquisitions on a timeline

Timeline of completed acquisitions by General Mills

Full chart with a text equivalent, free to republish with attribution.