Lifeco: brands it owns and its ownership tree
Lifeco (TSX: GWO) is a publicly listed company headquartered in Winnipeg, Canada that owns 3 consumer brands.[1]
Great-West Lifeco Inc. is a Canadian financial services holding company with insurance, retirement, wealth and asset management businesses in Canada, the United States and Europe. Its 2024 Annual Information Form names The Canada Life Assurance Company, Empower Annuity Insurance Company of America, Canada Life Limited and Irish Life Group Limited as its principal operating subsidiaries, and states that Power Financial Corporation, a subsidiary of Power Corporation of Canada, controlled it.
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Company facts
- Legal name
- Great-West Lifeco Inc. (also Great-West Lifeco)
- Type
- publicly listed company · see all publicly listed company owners
- Headquarters
- 🇨🇦 Winnipeg, Canada
- Tickers
- TSX: GWO
- Last verified
- · 1 sources
Lifeco in numbers
- Lifeco owns 3 consumer brands tracked here across 1 top-level categories; the largest is finance & insurance with 3 brands.[1]
- 2 of its brands originated outside Canada.
Everything Lifeco owns
Controlling ownership as of . Brands grouped under the entity that owns them; large groups are collapsed.
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Brand portfolio by category
Recent changes to this record
Frequently asked questions
What brands does Lifeco own?
Lifeco owns 3 consumer brands tracked here, including Empower, Irish Life and Canada Life.
Is Lifeco a Canadian company?
Yes. Lifeco is headquartered in Winnipeg, Canada.
Who owns Lifeco?
Lifeco is a publicly listed company owned by its shareholders; it trades as GWO on the TSX.
Sources (1) & corrections
Last verified . Every ownership fact above is backed by one of these primary documents. Numbers in brackets in the text refer to this list.
- [1] Great-West Lifeco Inc. 2024 Annual Information Form — Great-West Lifeco Inc., Annual report; retrieved 10 October 2026.
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