Brandtree

Who are IFS's biggest competitors?

On Brandtree, IFS's biggest competitors by shared categories are Credicorp, which shares 3 categories, such as retail & commercial banks and asset managers & funds; Nippon Life, which shares 2 categories, such as asset managers & funds; and Banco Macro, which shares 2 categories, such as retail & commercial banks.

Competing here means only that two companies own brands in the same product category on Brandtree. It is not a measure of sales or market share. IFS controls 5 brands with a page here, across 4 categories; 31 other owners hold brands in at least one of them. Licensed brands and minority stakes are not counted.

Top 10 competitors by shared categories

#CompanyShared categoriesOverlapFor example
1 Credicorp 3 50% Retail & commercial banks, Asset managers & funds and Processors & digital wallets
2 Nippon Life 2 50% Asset managers & funds and Life & health insurance
3 Banco Macro 2 50% Retail & commercial banks and Processors & digital wallets
4 LIC of India 2 50% Life & health insurance and Asset managers & funds
5 Old Mutual 2 40% Life & health insurance and Retail & commercial banks
6 Sanlam 2 40% Life & health insurance and Asset managers & funds
7 Grupo Galicia 2 33% Asset managers & funds and Retail & commercial banks
8 CNP Assurances 1 25% Life & health insurance
9 Equitable Holdings 1 25% Asset managers & funds
10 Fidelity National Financial 1 25% Life & health insurance

Ranked by number of shared categories. Ties go to the pair with more brands on both sides of the shared categories, then to the higher overlap (shared categories as a share of all categories either company is in), then alphabetically.

IFS and Credicorp: 3 shared categories

Credicorp

IFS and Nippon Life: 2 shared categories

Nippon Life

IFS and Banco Macro: 2 shared categories

Banco Macro

A page like this is published only when a company's closest match shares at least 3 categories. See also every brand IFS owns and the most overlapping owners on Brandtree.